Zoominfo

MAY 5, 2020

Over the last few weeks, we have tracked ZoomInfo’s database of over 14 million companies and +30,000 technologies to see what digital tools companies are adopting. Digital Tools Growing During Coronavirus (and Post-Pandemic Predictions) 1. Since January 30, we have seen a 21% increase in the adoption of electronic signatures tools.

Tools 130

Tools Real Estate Travel Face-to-face 130

Steven Rosen

NOVEMBER 13, 2023

By embracing innovative strategies, these leaders guarantee their teams are ahead of the curve. Utilizing data analytics and technological advancements such as AI, these leaders reinvent sales strategies to align with the real-time dynamics of contemporary markets.

Strategy 156

Strategy Face-to-face Guarantee Lead Rank 156

BuzzBoard

APRIL 18, 2024

Understanding the Importance of Audience Segmentation in Local Business Markets The significance of audience segmentation in local business markets in today’s increasingly digital landscape is paramount. This is particularly valuable in local markets where customers often have specific needs and preferences.

Paid Content 52

Paid Content Segment Advertising Advertising 52

BuzzBoard

MARCH 13, 2024

Exploring the Potential of Email Marketing for Small Businesses Tapping into email marketing’s potential can revolutionize small businesses. This tool is indispensable for salespeople at digital marketing agencies focusing on local and small businesses looking to streamline their operations.

Small Business 52

Small Business Small Business Email Marketing Strategy 52

SMEI

APRIL 23, 2024

In the world of sales, it’s a common misconception that a great product is enough to guarantee success. In today’s competitive market, the salesperson’s efforts are the determining factor in winning customers’ business. It’s time to invest in your sales team and give them the tools they need to succeed.

Training 109

Training Guarantee Competition Closing 109

Zoominfo

JULY 2, 2020

While marketing professionals understand marketing automation can streamline essential processes, many do not leverage these systems to their full advantage. Marketing automation is beneficial. What is Marketing Automation, And Why is it Important? How Does Marketing Automation Work?

Marketing 113

Marketing Webinar Metrics Reachforce Top of Funnel 113

Apptivo

DECEMBER 21, 2022

Best Marketing Automation Examples. How does Marketing automation help the business? Creating efficient sales and marketing workflows eliminates the need for repetitive tasks. For this reason, businesses require sales and marketing automation, which will enable them to create reports, send messages, gain insights, and more.

Benefit 98

Benefit Marketing Lead Rank Lead Scoring 98

Hubspot Sales

MARCH 12, 2018

Yes, you read the title right -- I guarantee that these templates will get responses from prospects. While technology and metrics are extremely valuable sales tools, relationship skills are still what builds businesses. Hey [Prospect], Congratulations on your new role as VP Marketing. No, this isn't an infomercial. Shame on us.

Guarantee 145

Guarantee Prospecting Lead Rank Top of Funnel 145

Sales Hacker Training

MARCH 14, 2023

Here’s a list of the best lead generation tools on the market today. These solutions range from CRM tools to exit-intentlead capture to sales management tools to marketing software and beyond. We’ve broken down the best lead generation tools into four distinct categories. 1) Outreach.io

Lead Rank 52

Lead Rank Lead Scoring Lead Generation Sales Qualified Lead 52

Zoominfo

OCTOBER 5, 2021

Traditionally, marketing plans layout these steps, but we need to dig a little deeper. This is where a go-to-market (GTM) strategy comes in. What is a Go-to-Market Strategy? Evaluating the resources used on customers (old and new) within marketing and product development teams will help with overall GTM execution.

Ideal Customer Profile 147

Ideal Customer Profile Strategy Top of Funnel Marketing 147

DiscoverOrg Sales

JULY 19, 2017

There are parts of the job that marketers can perform on autopilot, but data management – enriching and cleansing data – has never been been one of them. When bad data ruins a company’s reputation and lands a domain on blacklists, marketers put growth for the entire company in jeopardy. That’s changing.

Marketo 174

Marketo Data Tools Account Based Marketing 174

Smooth Sale

MAY 27, 2024

However, the real difficulty is marketing it well enough to draw in your target audience and generate significant revenue. In today’s fast-paced, fiercely competitive market environment, the days of depending only on conventional advertising techniques are long gone. Every platform has a distinct function and target market.

Promotion 96

Promotion Advertising Advertising Social Media 96

BuzzBoard

JANUARY 25, 2024

Defining ROI in the Context of Small Business Digital Marketing In digital marketing, understanding the concept of Return on Investment (ROI) is crucial, particularly for small businesses. It ensures that investments in digital marketing lead to quantifiable business growth.

Small Business 52

Small Business Small Business ROI Marketing 52

SBI

DECEMBER 2, 2019

Transforming Sales: Evolved Selling with Content & Interactive Tools. I saw a stat from SiriusDecisions that more than 80% of marketing-produced content never gets used by sales. And finally, interactive sales tools. Modern sellers need modern tools to address today’s economic-focused buyers. That’s crazy.

Tools 99

Tools Sales Enablement Scale Analysis 99

Sales Hacker

JULY 19, 2022

When we launched a new product in September 2020, our go-to-market team was determined to do so in a data-driven, highly iterative manner. Let’s dive into what happened in my case, and why I think sales teams should trust themselves more than generic sales intelligence tools. Where sales intelligence tools go wrong.

Tools 91

Tools Revenue Sales Qualified Lead Lead Rank 91

BuzzBoard

FEBRUARY 7, 2024

In today’s hyper-connected world, a physical storefront or local charm alone isn’t enough to guarantee success for businesses. This is where savvy digital marketing agencies come in, acting as partners for local businesses to thrive in the rapidly advancing digital sphere.

Education 52

Education Marketing Hiring Case Study 52

BuzzBoard

FEBRUARY 23, 2024

Understanding the Specialization of Digital Marketing Services for Small Businesses Digital marketing a set of comprehensive strategies and tactics designed to engage customers in the online sphere has drastically increased in popularity over the past decade.

Marketing 52

Marketing Small Business Small Business Social Media 52

Highspot

FEBRUARY 29, 2024

Go to market launches are critical for most companies. of 30,000 new products are released into the market for customers to use. Why do so many products entering a new market fail? By putting together an all-star go-to-market team, you can ensure that you are set up for success. What is a Go-to-Market Strategy?

Marketing Qualified Lead 52

Marketing Qualified Lead Lead Rank Sales Qualified Lead Marketing 52

Janek Performance Group

JULY 19, 2023

‍The success of any business largely depends on the ability of sales and marketing teams to work together effectively. This connection must be deeper than the marketing department providing sales reps with brochures and PDF attachments. Marketing can help sales reps understand their target market and ideal customer profile.

Quota 62

Quota Ideal Customer Profile Marketing Collateral 62

Emissary

JANUARY 19, 2023

With the right sales intelligence tools, you can accelerate and better inform your sales process. Buyer Intent Data to Help Target In-Market Prospects Buyer intent data is a powerful tool that helps you understand what potential buyers are looking for—so you can target them more effectively.

Ideal Customer Profile 52

Ideal Customer Profile Tools InsideView Closing 52

Zoominfo

AUGUST 20, 2018

Marketing automation has become an increasingly effective tool in today’s technology-driven business landscape. In fact, studies show that the use of a marketing automation platform produces, on average, 60% revenue growth for B2B businesses ( source ). Marketing automation improves sales and marketing alignment.

Lead Rank 113

Lead Rank Lead Scoring Sales Qualified Lead Marketing 113

Zoominfo

OCTOBER 5, 2021

It’s no secret, data has revolutionized marketing. Where marketers once relied on instinct, they now rely on insights gleaned from careful data analysis. Here on the ZoomInfo blog, we’ve laid out the benefits of data-driven marketing time and time again. Right-brained marketers create exceptional, unique content.

Buyer Persona 100

Buyer Persona Marketing Analysis Advertising 100

Apptivo

OCTOBER 3, 2022

Lifecycle marketing is the holistic approach of getting new buyers and converting them to be customers. Marketing is as much an art as it is a science! A master marketer understands the nuances of customer behavior and establishes an emotional connection with them, therefore it is an art. What is Lifecycle marketing?

Marketing 98

Marketing Lead Rank Lead Scoring Campaigns 98

SocialSellinator

SEPTEMBER 23, 2021

Between invoicing customers, acquiring new leads, and managing your staff members marketing your business is a challenge that requires time and energy. With social media marketing networks, such as Facebook, and Snapchat, you can get that extra boost for your marketing department. How Facebook Marketing Helps Your Business.

Paid Content 145

Paid Content Small Business Small Business Facebook 145

LeadFuze

JANUARY 1, 2022

We will talk more about all the tools you need to get started in social selling. Whether you are a seasoned social seller or this is your first time hearing the term, I guarantee that there will be something for everyone in this post. Who currently have job openings for marketing help. Who have more than 10 employees.

Social Selling 52

Social Selling Tools Social Media Strategy 52

Pointclear

AUGUST 27, 2018

Peter Drucker is more widely quoted as saying "Because the purpose of business is to create a customer, the business enterprise has two—and only two—basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business.".

Company 124

Company Marketing SalesForce Maximizer 124

SBI Growth

DECEMBER 8, 2012

Technology interruption, good and bad, continues to alter buyer behavior and disrupt marketing. Without this understanding, leveraging marketing spend can turn into a wild guess. Let us look at four buyer trends bound to shake up marketing in 2013: 1. Inbound marketing the rage! Content marketing the hot buzzword!

Trends 330

Trends Buyer Marketing Revelation 330

Fill the Funnel

JUNE 28, 2016

Video is the magic sauce right now in sales and marketing. Not only is video the secret weapon behind many of the most successful sales and marketing campaigns currently, but it can help make the difference in your customers decisions. You’ve got a thirty-day 100% satisfaction guarantee so that you don’t need to worry.

Video 76

Video Tools Top of Funnel Scale 76

Nutshell

SEPTEMBER 30, 2020

Marketers have a lingo all their own. While we marketing pros tend to keep things clear and simple with our clients, we’ll often use marketing slang terms as shorthand when trading tips with each other online or at networking events. Content Marketing. Hyperlocal Marketing. Demand Gen. Influencers. Lead Magnet.

Paid Content 98

Paid Content Marketing Lead Rank Lead Scoring 98

No More Cold Calling

MARCH 1, 2020

What’s the most powerful sales tool at your disposal? The only sales app that’s guaranteed to do all of the above doesn’t require a smartphone, a tablet, or even a computer. Digital isn’t a sales strategy, hope is not a strategy, referrals are not a strategy, marketing is not a strategy. Think it’s your smartphone? Think again.

Follow-up 344

Follow-up Referrals Up-Sell Cold Calling 344

Smooth Sale

APRIL 4, 2024

Whether your goal is to improve productivity or ensure that you deliver exemplary service to your customers and clients, we guarantee a piece of software for you to explore that can apply to every industry. Social media is a tool helping you to interact with your clients and customers.

Lead Rank 106

Lead Rank Hiring Social Media Influencer 106

Sales and Marketing Management

JANUARY 23, 2019

More online users have turned to smartphones and tablets as their primary browsing devices, forcing web administrators to rethink their marketing strategies, particularly optimizing their websites for mobile. Multiple market studies have proved that AMPs rank higher on mobile than any other web pages. The future of AMP is looking up.

Lead Rank 196

Lead Rank Lead Scoring Google Guarantee 196

Sales and Marketing Management

MAY 19, 2019

Author: Theresa O'Neil, Chief Marketing Officer of Showpad Today’s B2B buyers have higher expectations than ever before, and their criteria for making purchase decisions is evolving. While having a great product at the right price point is certainly important, it doesn’t guarantee success.

Buyer 235

Buyer B2B Guarantee Data 235

No More Cold Calling

JULY 13, 2021

They believe a call isn’t cold because it’s a marketing-qualified lead, because the prospect downloaded a whitepaper, or because they have a mutual connection on LinkedIn. Have you ever been in a situation where you were hired for a specific job, but you weren’t given the requisite tools to be successful?

Decision Maker 401

Decision Maker Referrals Sales Qualified Lead Marketing Qualified Lead 401

Smooth Sale

SEPTEMBER 23, 2022

Attract the Right Job Or Clientele: 4 Powerful Ways To Market Your Business On A Budget. Our collaborative blog title, ‘4 Powerful Ways to Market Your Business On A Budget,’ is significant as we share the journey to where business is today. Market Your Business On A Budget. Photo by Narciso1 via Pixabay.

Social Media 78

Social Media Marketing Lead Rank Lead Scoring 78

Zoominfo

FEBRUARY 3, 2023

There isn’t one guaranteed way to win your next customer. Channels for Converting Leads Websites For most businesses, websites are a key lead-generation platform, especially when they’re set up with the right tools to attract, inform, and persuade visitors. Get a demo today to learn more.

Conversion 130

Conversion Lead Rank Ideal Customer Profile Leads 130

BuzzBoard

MAY 16, 2024

Exploring the Importance of Using Case Studies as a Tool in the Digital Marketing Realm and the Impact It Can Have on Attracting Local Business Clients Effective use of case studies has attracted significant attention in the digital marketing ecosystem. So, why is a case study so cogent?

Case Study 52

Case Study Study Ideal Customer Profile Social Media 52