Innovation Starts With “A”
Appbuddy
DECEMBER 1, 2020
With AMP offering all the functionality (and much more) once promised by kinetic, marketers have a strong incentive to adopt this technology in 2021. Back when kinetic email was a hot topic, Experian reported average uplifts of 18% in click rates, with subscribers more primed to transact by their richer inbox experience.
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