SBI Growth
JANUARY 31, 2018
Our guest on SBI TV is Mike Volpe, the Chief Marketing Officer for Cybereason. Mike is a who’s who among CMO’s. Often called the “godfather of inbound marketing” for his work in taking inbound marketing from an idea to a movement.
Score More Sales
JANUARY 30, 2018
We walk away from sales opportunities every day - abandoned sales opportunities. You do it, I do it, and a few of us have the discipline to identify why our deal didn’t come to closure.
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Zoominfo
FEBRUARY 1, 2018
Millions of companies crowd the B2B universe, vying for the same share of business. As new companies join the space, existing companies will find it increasingly difficult to generate new leads. As bleak as this sounds for marketers, we remain hopeful. We’ll go out on a limb and say that, as a marketing practice, lead generation will never go extinct.
No More Cold Calling
FEBRUARY 2, 2018
Describe your ideal client. Does everyone know your ideal client profile? That’s the question I asked more than 500 sales pros. Only 25.31 percent answered yes. That means three-quarters of account based sales teams have failed to complete the first step in asking for referrals—making it clear who they want to meet. If people don’t know exactly who your team wants to meet, it’s really hard for them to refer you.
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Unlock growth through customer-centric campaigns that deeply understand buyer journeys from awareness to post-purchase. This eBook shows how aligning marketing, sales, and customer service via an "outside-in" approach resonates with audiences, fosters trust, and drives loyalty - outperforming "inside-out" product-focused tactics. Gain a competitive edge through customer insights!
SBI Growth
FEBRUARY 1, 2018
In our customer success engagements, the timing of when to introduce the Customer Success Manager (CSM) is one of the most common questions. You only get one chance to make a first impression. Early engagement of Customer Success professionals accelerates.
Sales Pro Central brings together the best content for sales professionals from the widest variety of industry thought leaders.
DiscoverOrg Sales
JANUARY 29, 2018
Notice: This is for discussion purposes only. DiscoverOrg is not qualified to provide legal advice of any kind and is not an authority on the interpretation of the GDPR or any other rule or regulation. To understand how the GDPR or any other law impacts you or your business, you should seek independent advice of qualified legal counsel. May 25, 2018 is a date on the minds of many sales and marketing professionals: the day the new General Data Protection Regulation (GDPR) goes into effect.
Understanding the Sales Force
FEBRUARY 2, 2018
We want to get better at selling and as sales leaders we want our salespeople to improve. We need them to improve. We hope that training and coaching and sales ennoblement tools will get us there. We have also been told that there is more than one way to skin a cat but it might come as a surprise that there is more than one way to measure the progress being made by your salespeople.
SBI Growth
JANUARY 31, 2018
Will you touch the right accounts and how is your sales leader assigning the reps to the right accounts? What accounts get you bigger deal sizes? Account management and segmentation is one of the keys in enabling a solid sales strategy.
Sales and Marketing Management
JANUARY 29, 2018
Author: Jeff Naeem We are inundated with people trying to contact us, and with so many choices we want to know the company and the person’s background before we consider doing business with them. That’s why referrals are so powerful. They are implied endorsements of someone’s quality and credibility. I always knew networking was a great avenue to develop business, but I never thought it could be nearly your entire sales strategy.
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A dramatic shift has occurred in the B2B landscape. Buying has transformed radically in the last half-decade, causing growth rates to plummet, customer acquisition costs to skyrocket, and churn rates to surge. For SaaS companies relying on traditional sales strategies to grow revenue, these trends will only become worse, as they now falter in the face of modern purchasing paradigms.
The Sales Heretic
JANUARY 30, 2018
Stories are extremely powerful. They can be both informative and persuasive, while being entertaining. And they’re engaging—neuroscientists have discovered that our brains are hard-wired for stories. (That’s why it’s so hard to walk out of a movie, even if it sucks.) Are you using stories in your sales and marketing efforts? If not, you’re missing [.].
Zoominfo
JANUARY 30, 2018
If you’re not familiar with push notifications, here’s a very basic definition: Push notifications are messages that come from an app or website that appear on a subscriber’s desktop computer or mobile device—even if they’re not on that particular company’s website. Businesses everywhere use push notifications to deliver content and important updates to customers and website visitors.
SBI Growth
FEBRUARY 2, 2018
You are one month into 2018. Do you have a plan to hit your 2018 revenue goal? Every sales leader knows the routine. You crushed last year’s number. Your CEO and board repay you with a new, unrealistic revenue goal.
Sales and Marketing Management
FEBRUARY 2, 2018
Author: Staff Take a minute to think about something that everybody loves. Is it chocolate? As weird as it might sound, not everybody likes it. Maybe you are thinking about vacations? Studies have shown that some people stress out when they travel. It’s hard to think of something that defines everybody, isn’t it? People are different, and their choices are motivated by different factors.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
The Sales Hunter
FEBRUARY 2, 2018
How many times have you talked to somebody who you can tell is not paying attention? Years ago I worked with Tom, who yes, was a nice guy, but I never felt I had his attention when talking with him. I’d be talking with Tom in a hallway or meeting room and the entire time […].
No More Cold Calling
JANUARY 28, 2018
Ready to hone your account based sales development skills? With the 2018 Winter Olympics starting soon, we’re already hearing about the amazing athletes who will wow us next month. They’ll come from all over the world to compete in a myriad of events, but they all have one thing in common: They got where they are today because they invested in building their skills.
SBI Growth
JANUARY 29, 2018
When a Sales team is asked why opportunities are lost, the top reasons include price, product functionality, and the amount of disruption created by switching. When the same folks are asked why deals are won, the top reasons include “they.
Connect2Sell
JANUARY 31, 2018
Buyers really do prefer to work with sellers who are confident. Confidence is not only among the sales tactics that work best, it's also a way to inspire buyers to be confident, too.
Speaker: Jay Black, Senior Account Executive
Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an
Understanding the Sales Force
JANUARY 29, 2018
The economy is doing well, unnecessary regulations have been rolled back, the stock market is soaring, unemployment is low, consumer confidence is up, manufacturing has returned, companies are investing in the American economy, businesses are confident about the future and tax cuts are about to make paychecks bigger for about 90% of all Americans. What will consumers do with that extra money?
The Sales Hunter
JANUARY 30, 2018
I woke up this morning and was shocked to find I had the same amount of time today as you. Your competitor woke up today and they too found themselves with the same amount of time as you. At the end of the day, will I or my competitor have achieved more? It comes down […].
MTD Sales Training
FEBRUARY 1, 2018
It’s one of the biggest complaints we hear in our sales programmes. “My prospect won’t return my call!”. Of course, it’s the prospect who’s missing out, isn’t it? It’s the prospect who should be doing the work isn’t it? It’s the prospect who should be picking up the phone after you’ve left your message and begging you to come and see him, isn’t it? The slight sense of sarcasm is deliberate, because when we ask salespeople what they said that would cause the prospect to return their call, much of
Zoominfo
JANUARY 28, 2018
Sales and football have a lot in common. If you’re among the many readers who just rolled their eyes—hear me out! Both activities are games of strategy and neither your reps nor your team will win big without the right resources. Among other factors, both require a good coach, lots of practice, a sense of urgency, the drive to win, incredible focus, and insight into the competition.
Advertiser: ZoomInfo
Sales outreach is an art and a science. The art is what you bring to the table—your flair for conversation, your work ethic, your dedication. We bring the science—proven tactics, strategies, and methods that really work. In this eBook, we’ll cover: How you should respond to inbound leads Tactics for engaging outbound leads (cold calls, email automation, and gifts) The key to keeping a prospective account alive for the long haul Buckle up!
Mr. Inside Sales
JANUARY 29, 2018
The week after my first session with my boss was very interesting. I took his advice and began asking myself if I could do a variety of things. Could I actually become the top producer at the company? Could I go back to school and get my PhD? Could I write a bestselling book? Could I get into ideal physical shape and run that marathon one day, and many other things.
The Sales Hunter
JANUARY 28, 2018
Tomorrow begins today. Always keep this in mind! Never shut down work for today until you have tomorrow planned. You need to prepare your mind for hitting the ground running, and the best way to do that is to plan! Check out the video to see what I mean: A coach can help you […].
MTD Sales Training
JANUARY 31, 2018
It’s completely normal to pick up on small habits when working in sales, whether you’ve been in the role for a year or for ten! But how do you really know you work in sales? We’ve put together a funny video including all the ‘sales person signs’ Take a look at it below: Well what did you think? Relatable? I thought so! Happy Selling!
Zoominfo
JANUARY 31, 2018
No matter how many times we’re told email marketing is dead, the channel continues to be an effective way to generate revenue. In fact, studies show that email marketing has a 4400% return on investment ( source ). But, that’s only if you do it correctly. The days of batch and blast emails are long gone. It’s no longer good enough to send your entire customer database the same offers.
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Sales teams often lose precious time hunting for updated sales materials, while marketing struggles to keep these assets accessible and current. It's not just about managing; it's about seamlessly finding, presenting, and sharing critical sales content. All of this takes place within an intuitive, unified platform. Dive into Showell's groundbreaking content management realm.
Hubspot Sales
JANUARY 31, 2018
I’ve been selling for over 30 years, and it’s been a blast. I’ve seen some incredible changes, and I can say without a doubt that right now is the best time to invest in a sales career. Sales is fun, critically important to scaling businesses, financially lucrative, and intellectually stimulating. But being a salesperson in 2018 is very different than being a salesperson in 1987.
SBI
JANUARY 30, 2018
Happy New Year! The start of a new year means a lot of different things to people, for some it’s the time to exercise more, eat healthier, read more, text less, and be happier. For sales teams, it’s both a time of endings as well as beginnings. Closing out the year in sales means getting those last minute deals in and determining which reps will come out on top and make it to club.
Xvoyant
JANUARY 30, 2018
My oldest son has worn a black wristband since he was about 11 years old. The wristband says “Passio Bellator,” a Latin phrase which roughly translated means “Suffering Warrior.” He got this wristband when he had the opportunity to work with the National Football Academy and their coaching staff. Coach Darin Slack, the founder of NFA teaches these QBs the principle of “Passio.”.
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