Why Peer-to-Peer Selling Works for Everyone
No More Cold Calling
AUGUST 10, 2017
Don’t let account based selling teams cold call. You know it’s true: All things being equal, we work with friends. All things not being equal, we work with friends. And when we need a specialist, we ask a friend. Account based selling teams find it increasingly challenging to reach their target prospects. No one answers the phone anymore, and buying committees have increased on average from 5.4 to 6.8 members.
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