Sat.Jan 15, 2022 - Fri.Jan 21, 2022

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Five B2B sales tools you must add to Salesforce

Membrain

If you are considering a Salesforce installation, or are already using it, you may already know that a plain vanilla installation is not going to give you what you need to improve sales productivity.

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A Comprehensive Guide to the SaaS Sales Process

Crunchbase

Software as a Service (SaaS) is everywhere. More and more businesses are switching over to SaaS models in their day-to-day operations. In fact, recent statistics show that the SaaS market has reached an estimated market north of $145.5 billion. But despite its widespread appeal, SaaS isn’t just selling software like you’d once have sold a loaf of bread.

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Finding the Right Mentor

The Center for Sales Strategy

We're used to hearing “ it takes a village ” when we're talking about family, but what if that “village” theory is true in business as well. Well, it sure helps! Finding the right mentor can help you navigate your career and give you a village of knowledge instead of going at it on your own.

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Content Marketing is More Than Just Leads, It’s Connections

Sales and Marketing Management

Content marketing helps make connections with key members within your industry. Here are four ways to shift from a conversion-focused strategy to connections. The post Content Marketing is More Than Just Leads, It’s Connections appeared first on Sales & Marketing Management.

Leads 316
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Buyer & Customer Engagement: A Digital Exhaust Methodology

Unlock growth through customer-centric campaigns that deeply understand buyer journeys from awareness to post-purchase. This eBook shows how aligning marketing, sales, and customer service via an "outside-in" approach resonates with audiences, fosters trust, and drives loyalty - outperforming "inside-out" product-focused tactics. Gain a competitive edge through customer insights!

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7 Steps to Improve Your Outbound Sales

Anthony Cole Training

To improve your outbound selling success, you must have a process that you strictly follow and regularly improve upon, be a continual learner, and focus on building relationships. If you are a sales leader or a salesperson in need of an outbound sales strategy, here are our 7 steps to improve your success.

Outbound 210

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Bob Chronicles Part 6 - When Salespeople Suddenly Make Things Your Problem

Understanding the Sales Force

Both AT&T and Verizon have delayed activating their 5G networks near airports because it might cause interference with airplane guidance systems on certain planes, like Boeing 777s. Forgive my cynicism, but how long have the airlines known about that? They have probably had years to prepare for this deployment and update their own technology but didn't and now, at eleventh hour, they sounded the alarm and tried to make it the carriers' problem.

Airlines 156
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Stumbling on Your SEO Efforts? Try Some Video Magic.

Sales and Marketing Management

Video can become one of your most important marketing tools. Here are some best practices to consider as you start producing and showcasing a repository of one-of-a-kind videos to enhance your SEO strategy. The post Stumbling on Your SEO Efforts? Try Some Video Magic. appeared first on Sales & Marketing Management.

Video 312
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Win/loss analysis – are you learning as much as you should?

Membrain

I’m always stunned by how little win/loss analysis we do. Of course, when we win or lose a deal, there is some reason code–usually some drop down in CRM that gives us a handful of choices about why we won or why we lost.

Analysis 145
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The Monday Morning Breakfast For Champions Podcast – Episode 55 – Jake Dunlap

The Pipeline

Subscribe today , and take the Breakfast on the go! Jake Dunlap – CEO of Skaled , and in that role, everyday Jake helps companies operationalize key aspects of their sales and marketing organization. As CEOs, Senior Execs, and Sales people, our world is changing so rapidly and keeping pace is extremely hard. Jake and Skaled, help with both strategic and tactical support through various phases of scaling and when larger organizations are looking to re-invent or stay relevant with their current ma

Scale 173
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How B2B Buying Has Changed – And How Sales Teams Must Adapt

A dramatic shift has occurred in the B2B landscape. Buying has transformed radically in the last half-decade, causing growth rates to plummet, customer acquisition costs to skyrocket, and churn rates to surge. For SaaS companies relying on traditional sales strategies to grow revenue, these trends will only become worse, as they now falter in the face of modern purchasing paradigms.

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Sales Prospecting Tools that Will ROCK Your World

Vengreso

With digital selling taking over traditional sales methodologies, there has never been a more exciting time to be in sales. Leveraging technology, social selling, and sales prospecting tools has ushered in a new era for anyone wishing to pursue a career as a sales rep. For the first time ever, buyers and sellers are completely aligned. Buyer behavior and selling motion are in sync.

Tools 132
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5 Trends for Marketers from Marketers

Sales and Marketing Management

Isabelle Papoulias, chief marketing officer of sales enablement solution provider Mediafly, asked five peers to pinpoint important aspects of B2B marketing in an increasingly digital world. The post 5 Trends for Marketers from Marketers appeared first on Sales & Marketing Management.

Trends 244
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BBQ and Business Acumen

The Center for Sales Strategy

BBQ and business acumen. Traditionally, those two items don't go together, but for this story, one is the key to the other. I started in sales in 1993, straight out of college. I didn't have a lot of work or life experiences that I could draw from as I worked with business owners helping them to improve their businesses' performance. I did my best reading the Wall Street Journal, the business section of the local paper, and reading the latest business books to help grow my knowledge of business.

Journal 124
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WEBINAR: Morgan J. Ingram hosts “How to Create a LinkedIn Profile That Stands Out and Drives Action” [Registrations Available Soon!]

John Barrows

The post WEBINAR: Morgan J. Ingram hosts “How to Create a LinkedIn Profile That Stands Out and Drives Action” [Registrations Available Soon!] appeared first on JB Sales.

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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How to use ReachOut to connect with candidates from LinkedIn

Zoominfo

Scenario You’re using LinkedIn to source candidates—along with over 90% of recruiters. Unfortunately, the average response rate of a LinkedIn InMail is between 10 and 25% , making it a real challenge to connect with candidates in volume To distinguish yourself from recruiters that are only using LinkedIn InMail, engage candidates using the channels that they may be monitoring even more diligently than LinkedIn.

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Mental Health in Marketing: How to Turn a Moment Into a Movement

Sales and Marketing Management

The pandemic has created a parallel mental health crisis. If the marketing industry hopes to achieve progress, the workplace must support employees’ mental well-being. The post Mental Health in Marketing: How to Turn a Moment Into a Movement appeared first on Sales & Marketing Management.

Marketing 159
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How to Counteract the Fading Enthusiasm that Happens Right After Sales Training

Force Management

If you've ever launched a sales initiative, you know that you gain a significant return on the investment in the weeks immediately following rollout. The critical events that happen after training can make the difference between a sales initiative that moves the needle and one that falls flat. Here are a few ways to counteract the fading enthusiasm that can happen right after a sales training or a sales kickoff.

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Leveraging Sales Coaching to Motivate Your Sales Team

Janek Performance Group

If you’re new to the role of sales manager, you might not realize the power of providing coaching and skill development to your sales team. Many times, if an employee is repeatedly not meeting their quota, it’s tempting to just move on and find a replacement. However, short-term solutions don’t solve long-term problems. After all, one goal of any sales manager is creating a high-performing sales team with low turnover.

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How to Improve Email Deliverability and Optimize Each Send

Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

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Use ReachOut to increase touchpoints and win over prospective candidates

Zoominfo

Scenario You are managing a talent pipeline and using LinkedIn Recruiter as your recruitment platform. However, you find that you’re struggling to get candidates to respond to your InMails and move them into the recruiting process. You are aware that it takes three touch points to earn a response from prospective candidates, so you’re looking to create more opportunities to get in touch.

Scale 100
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Minimizing Internal Roadblocks – Let Your Sellers Sell!

The Center for Sales Strategy

Have you ever heard a seller complain that there just isn’t enough paperwork to be completed? How about that they wish your CRM was more complex? Or that there aren’t enough departments involved in their sales? As a manager, it's likely that you have heard the exact opposite from most of your salespeople. Hunters like to hunt, but many don’t really like to cook or clean up after their kill.

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Will Improv And Practice Make You a Top-Performing Sales Representative?

Predictable Revenue

Dr. Stefanie Boyer discusses why roleplaying practice makes the best sales development reps, and how to incorporate improv exercises into your SDR training. The post Will Improv And Practice Make You a Top-Performing Sales Representative? appeared first on Predictable Revenue.

Exercises 116
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Creating a Pathway to Achieve Goals | Sales Strategies

Engage Selling

Are you creating a clear and purposeful pathway to achieve goals? Unfortunately, this is something most salespeople fail to do. They simply set the goal, but they don’t create the pathway to achieve it. How to Create a Pathway to … Read More » The post Creating a Pathway to Achieve Goals | Sales Strategies first appeared on The Sales Leader.

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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

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7 Key Go-to-Market Trends for 2022

Zoominfo

The COVID-19 pandemic is still causing uncertainty in 2022, but some clear trends are beginning to take shape across the sales, marketing, and recruiting fields. Companies continue to focus on being light on their feet — highly responsive and increasingly adaptable. While that won’t change in 2022, there are some additional things you can do to be successful.

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Making the Most of ZoomInfo & Chorus

Chorus.ai

We’ve had a big year as ZoomInfo acquired Chorus to enhance ZoomInfo’s vision to deliver a modern go-to-market platform that allows companies to easily identify their target markets and grow their businesses with insight-driven engagement. Customers can now transcribe and analyze calls taken in ZoomInfo Engage, access Chorus’ Momentum Insights within ZoomInfo, and unlock ZoomInfo’s business-to-business data and insights within Chorus’ conversation intelligence platform.

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Hybrid Presentations Best Practices: Part 1 Planning

Julie Hanson

You’re finally feeling more confident delivering virtual presentations and along comes the next new thing. Hybrid presentations — where part of your audience is on site and part is virtual — present their own unique challenges. While making it easy for everyone to “get together,” a hybrid presentation multiplies the amount of technology issues and inputs a presenter must manage.

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How CEOs Will Drive Sales in 2022

Alice Heiman

If one thing is for sure, everything is uncertain. Not that there was ever much certainty, but let’s say it seemed more stable and predictable than it does now. . Some companies are doing better than ever before, and some are still recovering. . As the CEO, no matter which category you are in, you are thinking about the future, and as this bright new shiny year gets started, you have plans, and your team is excited to execute. .

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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All-Virtual New Year’s Closin’ Eve: Take Two

Zoominfo

December 31st is no ordinary day at ZoomInfo. Years ago, it was renamed New Year’s Closin’ Eve — a day full of celebration, selling, and the occasional celebrity cameo. Traditionally celebrated in-person, the holiday was held virtually for the second year in a row , but that didn’t stop the party. New Year’s Closin’ Eve 2021 was a huge success thanks to a thoughtful and meticulous team determined to close out another year with laughter and excitement.

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Weekly Roundup: Workplace Leadership, Old School Selling + More

The Center for Sales Strategy

- MOTIVATION -. "Many of life's failures are people who did not realize how close they were to success when they gave up.". - AROUND THE WEB -. > Lead, Follow or Get Out of the Way – The Great Game of Business. Are you a leader? Before you answer that question, consider … there’s a big difference between management and workplace leadership. There are dozens – heck, hundreds – of definitions of leadership.

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Sellers: Use This Problem-Solving System to Lead Strong Discussions with Buyers

RAIN Group

When it comes to solving what may appear to be an intractable problem, sellers and sales managers are often at a loss for how, exactly, to lead the problem-solving process.

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