The Center for Sales Strategy

DECEMBER 20, 2021

The past decade has radically changed the way consumers learn about, research, find, and buy a product. Now, more than 90% of consumers research online before buying a product. If your company is going to stay relevant, you have to understand the trends of sales data for 2022. Learning the data and staying on top of the trends will allow you to make the most of your sales and marketing strategy and, ultimately, will lead you towards success in 2022.

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Trends Consumer Research Data 125

SBI Growth

DECEMBER 29, 2021

As we look ahead to 2022, our team is hard at work on a “Top Trends” report that we’ll share early in January. Our intent? Sharing key themes and shifts in both growth strategy and growth execution as we consider what 2022 may hold for commercial leaders and their teams.

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Sales and Marketing Management

DECEMBER 13, 2021

Companies with low turnover rates are led by executives who understand that money alone is no longer an effective recruitment and retention tool. The post Cracking the Sales Compensation Code appeared first on Sales & Marketing Management.

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Compensation Retention Sales Tools 317

Steven Rosen

DECEMBER 25, 2021

3 Steps to Achieving Success . The challenge for most people is knowing how to achieve personal and professional success. Many people compare themselves to others to gauge how successful they are. The problem is that there will always be someone who has more money, lives in a bigger house, has more power or is more intelligent than you. This is an irrelevant success as measured by material gains.

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Advertiser: ZoomInfo

Longer sales cycles. Increasingly discerning buyers. More meetings. Intensifying competition. Economic uncertainty. Go-to-market teams of every size, in every industry, are grappling with these challenges firsthand. Thankfully, there’s an answer. We’ve developed an entirely new way for GTM leaders to identify and execute proven, data-driven strategies that drive revenue.

Sales Cycle

Understanding the Sales Force

DECEMBER 13, 2021

This is my annual nutcracker post. I first wrote the article in 2011 and people loved the analogy between the Nutcracker and a sales call. I make minor modifications to the article each year as current trends, best practices, and recent data dictate. Last year, The Boston Ballet cancelled their performance of the Nutcracker but we will be in attendance month and look forward to continuing the tradition.

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Cancellation Trends Data Sales 295

No More Cold Calling

DECEMBER 30, 2021

Find out what you might have missed from No More Cold Calling in recent months. The most valuable business relationships that salespeople have are those with our clients—the people who know our value, give us repeat business, and provide us with referrals to other great clients. That’s why it’s important to nurture those relationships year-round, year in and year out.

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SBI Growth

DECEMBER 22, 2021

Commercial leaders have been introducing sales technology for years in an effort to boost seller productivity and efficiency. However, with the pandemic accelerating Sales’ digital transformation, vendors have accelerated the pace of introducing new sales tools and technologies, creating a complex landscape for sales leaders to navigate. Specifically, Smart Selling Tools cites that $1.5B was invested in sales software companies in just the first months of 2021, and from 2020 to late 2021, the nu

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Sales and Marketing Management

DECEMBER 22, 2021

B2B marketing and media relations in 2022 will continue to focus on rich storytelling, but it will include new voices, prioritize emerging mediums and approach thought leadership in new ways. The post What B2B Marketers Can Expect in 2022 appeared first on Sales & Marketing Management.

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The Pipeline

DECEMBER 21, 2021

By Tibor Shanto. While this time of year is great to unplug, there are some habits we can work on while celebrating. One not unique to this time of year is reflection, the year that was, the year to come. I say not unique, because sales pros are always looking to the past to execute here and now. Change requires understanding, understanding is a result of learning, from books, others, or life.

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Conversion Buyer CRM Pipeline 188

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Sales

Understanding the Sales Force

DECEMBER 9, 2021

Perhaps you've heard the advertisement while listening to a SiriusXM radio station. It's for Home Title Lock. They scare you by mentioning that some bad people can commit fraud by going online, claiming your home's title, taking ownership of your home, and borrowing against your home's equity without you knowing it. Home Title Lock prevents this from happening.

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Hiring Cancellation Tools Advertising 293

Anthony Cole Training

DECEMBER 3, 2021

We expect every member of our team to prospect every day as one of their sales activities. But now and then, it helps to put a focus on the effort and bring the team together on a call blitz. This works for many reasons.

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Prospecting Sales 247

Smooth Sale

DECEMBER 20, 2021

Photo by Brooke Cagle via Unsplash. Attract The Right Job Or Clientele: . Note: ‘ Lynnette Souza-Falls, Protelo, Inc. , provides today’s Guest Blog, Take Control of Your Job Search! Lynnette Falls. As a NetSuite Partner and Reseller, Protelo has a wide range of experience across all areas of NetSuite technology. They help companies fully implement, troubleshoot, and optimize NetSuite to meet unique business needs.

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NetSuite Hiring Education Networking 148

SBI Growth

DECEMBER 1, 2021

While the current macroeconomic environment presents growth leaders with considerable opportunity, CEOs will benefit from showing commitment to the shortlist of growth initiatives that matter most to their annual plans as opposed to shifting gears with the market. SBI Research found that lower-growth companies are 250% more likely to take an agile approach to 2022 planning than their peers.

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Benefit Resources Research Opportunity 334

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Data

Sales and Marketing Management

DECEMBER 8, 2021

Conquering an uncertain economy, supply shortages and the constraints presented by a global pandemic requires creativity and aligning incentives to desired outcomes. The post Selling Into the Headwinds of Today’s Unique Environment appeared first on Sales & Marketing Management.

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Incentives Incentive Marketing Sales 348

The Pipeline

DECEMBER 14, 2021

By Tibor Shanto. Life is so Shakespearean , especially for the 40 some odd percent of salespeople who’ll fail to deliver quota, again. Let’s face it the quota train has left the station and headed for next year. So, what’s left to do? Well, the honest answer would be to look to next year, and or, explore other professions. But if you still cling to hope, here are two things to consider.

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Objections Face-to-face Quota Pipeline 188

Allego

DECEMBER 14, 2021

You’ve heard of The Great Resignation. With more open positions and options to work where and when they like, employees are leaving companies in record numbers. In August 4.3 million Americans quit their jobs. In these turbulent times, organizations must focus on retaining employees by helping each person do and be their best. That focus is what employee experience (EX) is all about.

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Face-to-face Scale Hiring Survey 145

Anthony Cole Training

DECEMBER 30, 2021

There are specific traits that skilled salespeople possess in order to build strong relationships with prospects or clients. They create a great client experience by providing value, asking the right questions, listening to understand, and demonstrating patience.

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Prospecting Customer Training Sales 203

Speaker: Andrew Regan, Managing Partner at BlueSeed Retail Ltd.

Did you know that 70% of new retail technology fails to deliver expected benefits and can often decrease customer value, service, and experience? With that in mind, how can we empower our store associates to leverage new technology to optimize the customer experience and boost productivity? This exclusive webinar with Andrew Regan will dive into strategies to empower retail associates for success with new technology.

Retail

SBI

DECEMBER 14, 2021

Mediafly Announces Definitive Agreement to Acquire InsightSquared; Creates the Most Complete Enablement and Intelligence Platform for B2B Revenue Teams. Mediafly & InsightSquared join forces to help revenue teams improve forecast accuracy, enhance buyer engagement and increase revenue production. CHICAGO – December 15, 2021. Mediafly , a leader in sales enablement, interactive content and value selling, today announced it has entered into a definitive agreement to acquire InsightSquare

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Top of Funnel Lead Rank Forecasting Lead Scoring 140

SBI Growth

DECEMBER 8, 2021

Immediately following the announcement of the Omicron COVID-19 variant, commercial leaders began questioning their sales kickoff (SKO) plans and turning to SBI for peer comparisons and feedback.

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Comparison Sales 317

Sales and Marketing Management

DECEMBER 6, 2021

AI-enabled conversational recording increases ROI of CRM systems while eliminating tedious and time-consuming data entry requirements. The post Simplify Sales Reps’ Lives With Voice AI appeared first on Sales & Marketing Management.

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ROI Consumer CRM System 316

The Pipeline

DECEMBER 7, 2021

By Tibor Shanto. Given that there are about 24 days left in the year, somewhat fewer selling days, you need to make some decisions. If you are going to make or exceed quota, the path should be clear, and you’re on your way. You should watch the video in all cases as it may add something new to your already successful repertoire. If you don’t see a path to quota , it’s time to focus on next year.

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Prospecting Quota ACT Video 188

Speaker: Lynnette Khalfani-Cox, The Money Coach®

Niche markets represent a huge opportunity for the financial services industry in America. From college students and women to communities of color and low-to-moderate-income households, niche populations have specialized financial needs – but they often underutilize many valuable financial products and services. How can you better connect with these consumers?

Marketing

SocialSellinator

DECEMBER 22, 2021

A social media marketing agency can help your business by creating and managing social media accounts for your company. They can also help you by promoting your company through social media, and by helping you to connect with potential customers on social media.

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Social Media Media Marketing Promotion 145

Allego

DECEMBER 22, 2021

During the pandemic, sales managers in all industries have faced time constraints, reduced visibility into seller activity, and hybrid work environments that make personalized coaching even more difficult than it was before. See how Sales Performance Coach Ethan-Jak Anderson at Arco , the United Kingdom’s only integrated safety services and products business, used Allego’s Conversation Intelligence to overcome these challenges and raise team performance.

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Conversion Decision Maker Hiring Face-to-face 139

SBI

DECEMBER 8, 2021

Six Essential Skills for Responding to Sales Objections. By Randy DeHaan, Director of Sales, Chorus.ai. Every sales rep has experienced it: A call is going well until a prospect voices objections that throw you off, leaving you searching for a response as the silence grows. It could be a matter of pricing or a lack of faith that your product will meet their needs.

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Objections Case Study Face-to-face Coaching 139

Engage Selling

DECEMBER 31, 2021

Having long studied the habits of top-ranked sellers and the changing nature of the marketplace, I’ve seen a steady shift in the power in buyer-seller relationships. Now, study after study confirms what I’ve been observing in the field: today’s buyer … Read More » The post How Are Buyer-Seller Relationships Changing first appeared on The Sales Leader.

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Buyer Study Sales Strategy 137

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Account Based Marketing

Sales and Marketing Management

DECEMBER 15, 2021

How companies connect with their customers in the new year will reflect the changes and shifts of the last two years. Companies that have paid attention to their clients' habits and reactions and that get more personal in their messaging as a result will perform better than competitors that do not. The post Making Business Connections Through Gifting in the New Year appeared first on Sales & Marketing Management.

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Company Marketing Customer Sales 255

Hubspot Sales

DECEMBER 23, 2021

A customer's revenue potential doesn't immediately end at the point of sale. There's a wealth of opportunity for more business beyond each initial purchase — and practices known as cross-selling and upselling can help you tap into it. Here, we'll take a closer look at cross-selling and upselling, go over the difference between the two, take a look at how to do both, and see some examples of what they look like in practice.

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Forecasting Knowledge Base Buyer Persona Software 141

Partners in Excellence

DECEMBER 13, 2021

As sales people, we know what our job is. We have to generate revenue through finding customers who have a need for our solution. We do the same things day after day. We prospect to find new opportunities, we work on deals, helping the customer move through their buying process and selecting a solution. We are constantly working with people in various stages of their buying journey, preparing for meetings, educating customers, conducting demonstrations, doing research, developing and presenting

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Buyer Customer Face-to-face Proposal 137