Hubspot Sales
FEBRUARY 5, 2024
Welcome to "The Pipeline" — a weekly column from HubSpot, featuring actionable advice and insight from real sales leaders. Every time you use a selfish sales tactic, you’re destroying the trust between you and your buyer — but you’re not just hurting yourself. When a salesperson uses a slimy sales tactic, the entire sales profession takes one step backward.
SBI Growth
FEBRUARY 5, 2024
The marketing landscape is ever evolving, and it could take market leaders considerable effort to keep up with every shift and development. To help marketing leaders maintain their competitive advantage in 2024, SBI has compiled 10 key predictions for what B2B marketing will look like in the year ahead.
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Sales and Marketing Management
FEBRUARY 5, 2024
The principle of never outgrowing learning is crucial to any business’s survival. How ongoing learning can benefit various aspects of your organization, from marketing innovation to maintaining employee well-being. The post Unleashing Marketing Potential Through Continuous Learning and Innovation appeared first on Sales & Marketing Management.
The Center for Sales Strategy
FEBRUARY 5, 2024
Your next hire is important! Right? It’s probably one of the top reasons managers tell me their job is hard. Finding talented people is difficult, and once you find them, hiring them and getting them onboarded is time-consuming and stressful. You have a lot to do, but investing time and energy in a few important onboarding disciplines can give you and your new hire a better chance for success.
Advertiser: ZoomInfo
Longer sales cycles. Increasingly discerning buyers. More meetings. Intensifying competition. Economic uncertainty. Go-to-market teams of every size, in every industry, are grappling with these challenges firsthand. Thankfully, there’s an answer. We’ve developed an entirely new way for GTM leaders to identify and execute proven, data-driven strategies that drive revenue.
Sales and Marketing Management
FEBRUARY 5, 2024
The principle of never outgrowing learning is crucial to any business’s survival. How ongoing learning can benefit various aspects of your organization, from marketing innovation to maintaining employee well-being. The post Unleashing Marketing Potential Through Continuous Learning and Innovation appeared first on Sales & Marketing Management.
Sales Pro Central brings together the best content for sales professionals from the widest variety of industry thought leaders.
Sales Hacker
FEBRUARY 5, 2024
Andy Jolls is 25+ year executive with several years in CMO roles. As a full stack marketer, Andy has re-architected six brands and identities, and built three funnels from the ground up. He’s been a B2B leader in businesses from pre-revenue to $600MM. Andy co-Chairs the CMO group for Pavilion (6000+ GTM leaders) and is active in several marketing communities.
SocialSellinator
FEBRUARY 5, 2024
Discover the top digital branding agencies offering full-scale services to elevate your brand. Get expert insight on choosing the right agency for success.
Nimble - Sales
FEBRUARY 5, 2024
Social selling is a modern B2B sales method using social media to connect with customers. It’s about genuine conversations, not just pushing products. It’s about building trust through helpful interactions. Adding social selling to business strategy is crucial as it uses platforms like LinkedIn for authentic connections beyond traditional advertising.
SocialSellinator
FEBRUARY 5, 2024
Discover key online search marketing strategies with our definitive guide. Enhance your SEM proficiency and dominate the digital marketplace today!
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Sales teams often lose precious time hunting for updated sales materials, while marketing struggles to keep these assets accessible and current. It's not just about managing; it's about seamlessly finding, presenting, and sharing critical sales content. All of this takes place within an intuitive, unified platform. Dive into Showell's groundbreaking content management realm.
Julie Hanson
FEBRUARY 5, 2024
Virtual body language is a widespread disaster. Too much, too little, too fast, too obviously orchestrated. What’s a presenter to do? Well remember those pre-pandemic presentation training sessions where we were warned against using tiny T-Rex arms? Table’s turned and it’s time to take a tip from T-Rex for more impactful virtual body language! In the era of virtual meetings, those grand, sweeping gestures that once worked in person can create confusion and make you appear nervous in the camera's
SocialSellinator
FEBRUARY 5, 2024
Unlock the secrets of creative digital marketing with our beginner's guide to innovative strategies that boost your brand and engage your audience effectively.
Nimble - Sales
FEBRUARY 5, 2024
Social selling is a modern B2B sales method using social media to connect with customers. It’s about genuine conversations, not just pushing products. It’s about building trust through helpful interactions. Adding social selling to business strategy is crucial as it uses platforms like LinkedIn for authentic connections beyond traditional advertising.
BuzzBoard
FEBRUARY 5, 2024
For digital agency sales reps, ‘local business’ isn’t just a category—it’s a gateway to thriving communities and diverse audiences. However, truly supporting these businesses requires going beyond the surface-level understanding. It demands delving into the unique tapestry of their customers, the lifeblood of any local enterprise. Reason?
Advertiser: ZoomInfo
Even in today’s data-driven sales world, cold calling remains a fact of life for many go-to-market professionals. Fortunately, today’s sales leaders have a crucial advantage over their predecessors: market intelligence and outreach platforms that can warm up virtually any introduction.
Close
FEBRUARY 5, 2024
Sales techniques aren’t hat tricks—they’re skills and tactics you can use to win over potential customers and improve your sales process. Use these to close more deals.
BuzzBoard
FEBRUARY 5, 2024
The promise of technologies, like generative AI, is to augment human creativity and intelligence. For sellers targeting small and medium-sized businesses (SMBs), that means leaner and smarter go-to-market strategies. But what is generative AI? To give you a brief context, generative AI or GenAI refers to artificial intelligence systems that can generate content, including text, images, and even interactive experiences.
SocialSellinator
FEBRUARY 5, 2024
Explore the 10 best creative social media campaigns, from Starbucks to Nike, and learn key success factors with SocialSellinator's expert insights for inspiration.
Steven Rosen
FEBRUARY 5, 2024
David Hennessy , the VP of Sales at Kite Pharma, delves into his transformative moment as a sales leader, stressing the significance of active listening and strategic questioning. He underscores the necessity for a well-defined and compelling strategy that is effectively communicated to the sales team. David also highlights the crucial balance between the strategy’s rational and emotional facets, resonating with intellect and emotion.
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In this guide, discover 8 use cases for how a customer data platform can tackle common challenges faced by marketing, commerce, service, and sales teams. With helpful diagrams and simple explanations in each use case, see how Salesforce’s CDP, Data Cloud for Marketing, powers personalized, real-time experiences across marketing, with capabilities that include: Optimizing ad spend Powering dynamic website content Increasing upselling and cross-selling Resolving service cases with marketing data B
PandaDoc
FEBRUARY 5, 2024
CRM, short for customer relationship management, is an approach to managing customer data that helps you maintain close relationships and drive better results. Having the right CRM software is essential to achieve this. The right CRM puts your customers first, streamlines collaboration, and provides a single source of truth, updated in real-time. It also enables a seamless omnichannel experience, crucial for sales.
Pipeliner
FEBRUARY 5, 2024
The first step for any endeavor is to envision our field of dreams to realize what we want to accomplish, and then set goals to achieve it step by step. Most don’t realize the setbacks that are about to come their way to leave them in a quandary of quitting or continuing. One vital decision to make is the percentage of spending time alone, collaboratively, or competitively.
Sales Evangelist
FEBRUARY 5, 2024
You rely heavily on your sales script to win over prospects. Right? If you do, there's no need to feel ashamed about using them. The company created them to help you know what to say. However, a creative approach in your sales pitch is a better way to gain clients. This is especially true when trying to build authentic relationships. In this episode, host Donald Kelly engages in an insightful conversation with Grant Lira, the co-founder of the Empathy Firm, discussing the art of creatively con
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