Thu.Nov 09, 2023

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Modernize Your GTM Playbook With These 3 Rules

Zoominfo

With a daunting array of tools, an endless list of growth strategies, and constantly evolving communication channels, there’s compelling evidence that modern work is facing a crisis of disconnection. And that makes a cohesive, connected go-to-market (GTM) strategy more valuable than ever. At this year’s INBOUND conference , I attended ZoomInfo’s session “GTM for All: Unlocking Playbooks for Every Company,” which provided valuable insights into how companies can connect these disparate thre

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Bernadette McClelland

???????? ???? ? ??? ???? ?? ????? ?????????? In my journey of professional growth, I’ve always aimed to share content that uplifts, inspires and helps you look at topics through a ‘different lens’ (aka thought leadership not thought repeatership), always with an intention to shift and disrupt your thinking. And I’ve loved connecting with so many of you through these messages.

Pivotal 195
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Manage EBITDA, But Don’t Neglect Commercial Productivity

SBI Growth

The beginning of 2023 marked the start of more conservative spending for CEOs, which is likely to continue until the year ends. But expense management is only one part of the equation: leaders must look elsewhere if they want to hit their financial targets. Based on SBI’s survey data, revising how productive their go-to-market (GTM) teams are and finding solutions to raise that benchmark is what’s going to make the difference here.

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“Short Cuts” Seldom Prove To Be Short!

Partners in Excellence

I suspect it’s human nature to constantly be in search of short cuts. We want to get a desired outcome without doing all the work one would normally have to do to achieve that outcome. I continue to imagine, “Wouldn’t it be great if I could achieve my desired level of fitness, without having to go to the gym for an hour every day!

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Buyer & Customer Engagement: A Digital Exhaust Methodology

Unlock growth through customer-centric campaigns that deeply understand buyer journeys from awareness to post-purchase. This eBook shows how aligning marketing, sales, and customer service via an "outside-in" approach resonates with audiences, fosters trust, and drives loyalty - outperforming "inside-out" product-focused tactics. Gain a competitive edge through customer insights!

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Driving Behavior Change: Skillsoft's Global Sales Initiative

Force Management

When a growing EdTech firm set assertive revenue targets, it partnered with Force Management to help create the transformation necessary for reaching those goals. Skillsoft is a global leader in corporate training and enterprise learning experiences. Together, we implemented a multi-phase engagement to redefine their selling motion and align teams worldwide around the new, customized approach for driving consistent revenue.

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Is Chipotle Prices Going Up … Saving Them?

Grant Cardone

The Mexican food chain, Chipotle, has raised its prices for the first time in over a year. The company is experiencing more same-store sales and revenue despite being more expensive. This article analyzes how the popular restaurant is beating inflation. Why Did Chipotle Prices Rise? As most people are aware, the cost of everything is […] The post Is Chipotle Prices Going Up … Saving Them?

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Exploring the Uncharted: The Social Media Management Market

SocialSellinator

Discover key players, market size, driving forces, and social media management's role in business strategy. Learn from a successful case study. Explore the future of the social media management market.

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Mastering Productivity in the Modern World: Managing Distractions Effectively (video)

Pipeliner

Mastering Time Management As a podcaster, I’ve had the privilege of engaging in enlightening conversations with experts from various fields. Recently, I had the pleasure of hosting Jones Loflin , a renowned author, speaker, and time management expert, on my podcast. We delved into the intricacies of time management, productivity, and decision-making, particularly in the context of our increasingly digital world.

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Local Biz Wins: Mastering Social Media Marketing

SocialSellinator

Learn how to effectively implement social media marketing for local businesses with this comprehensive guide. Discover the pillars, strategies, best practices, and common mistakes to avoid. Optimize your campaigns and achieve success today.

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How B2B Buying Has Changed – And How Sales Teams Must Adapt

A dramatic shift has occurred in the B2B landscape. Buying has transformed radically in the last half-decade, causing growth rates to plummet, customer acquisition costs to skyrocket, and churn rates to surge. For SaaS companies relying on traditional sales strategies to grow revenue, these trends will only become worse, as they now falter in the face of modern purchasing paradigms.

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Mastering Sales Skills :Virtual Roleplay Sales Training Guide

Awarathon

In the ever-evolving landscape of sales, artificial intelligence (AI) is paving the way for a revolutionary approach to training by aiding roleplay for sales. Specifically, roleplay for sales training, powered by advanced AI software, offers a transformative experience by providing lifelike interactions and immersive scenarios. This innovative method enables sales teams to dive into realistic situations, spanning initial customer outreach, objection handling, negotiation techniques, and closing

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I’m a New Product Manage With No Experience – First 5 To-Do’s

Product Management University

Your first 5 to-do’s as a new product manager! You’ve somehow landed in a product manager job and have no experience or formal training. You’re completely overwhelmed, drinking from the firehose! What do you do first? Don’t worry, we’ve got you covered. Join Jackie Flake , Founder of Option 1 Partners , and John Mansour , Founder & President of Product Management University , for a webinar designed exclusively for new product managers like you!

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4 Things the Best Sales Managers Do Differently

Topline Leadership

Here are four of the biggest differences I see in sales managers that consistently get the best results from their sales teams. 1. The best sales managers rigorously control their time by continually asking themselves, “What can do right now to have a meaningful impact on the development of my team?” Sales managers always tell. Read full article The post 4 Things the Best Sales Managers Do Differently appeared first on TopLine Leadership.

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Farm Your Audience: Your Most Valuable Marketing Asset

Pipeliner

Your audience is your most valuable marketing asset. They are the people who are already interested in what you have to offer, and they are the most likely to convert into customers. That’s why it’s so important to nurture your audience and stay in touch with them. In today’s digital age, many businesses have neglected the power of word-of-mouth marketing and the value of their existing network of clients, past clients, referral partners, family, friends, leads, and lost prospe

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Sales & Marketing Alignment: How to Synergize for Success

Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker

Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.

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Revolutionizing Sales Training: The Impact of Generative AI

Awarathon

Author: Awarathon team Date: 9th November, 2023 In the rapidly evolving commercial landscape, sales trainers must embrace innovative approaches to enhance the sales training experience. The integration of generative AI into sales training is proving to be a game-changer, offering dynamic solutions such as interactive video role-plays. This creative strategy equips sales representatives with the.

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Digital Sales Rooms: The Future of Sales

Highspot

The digital landscape has transformed the way we conduct business, and one significant development is the advent of the digital sales room. Traditional sales methods have given way to more efficient and effective digital tools, and the digital sales room is at the forefront of this transformation. In this comprehensive blog post, we will explore the concept of a digital sales room, its key features, benefits, and the role it plays in modern sales strategies.

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Key Insights from SugarCRM’s 2024 State of CRM Report

SugarCRM

Most organizations that invest in a CRM platform understand it’s important to stay focused on what matters most: winning and keeping customers. In our 2024 State of CRM report , we surveyed more than 800 sales, marketing, and IT professionals to uncover what new CRM activities leading organizations have adopted over the past five years and what they’ll be prioritizing moving forward.

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How to Sell on X (Formerly Twitter)

Hubspot Sales

Despite dating all the way back to the MySpace era , marketing on X (formerly called Twitter) is still untouched for many businesses. Compared to other platforms, X has an intimidation factor. The tempo is fast. The lingo is changing. And the culture feels more intense than other social media platforms. The concept of “tweets,” Twitter itself as the original brand, and that little blue bird we all recognize have changed since Elon Musk took over the platform in 2022.

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Brick & Mortar Retail Relevance: How to Stay Ahead of the Curve

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an