SBI Growth
MARCH 25, 2024
Salespeople, like professional athletes, face the inevitable highs and lows of their profession. During a sales slump, you may start questioning your skills and over-focus on your recent failures. This causes the pressure to skyrocket as you miss your sales goals. Let’s take a look at why this happens and how to deal with it.
Understanding the Sales Force
MARCH 25, 2024
College baseball is in full swing and my wife and I watched our son and his college team play eight games over the past 10 days as they traveled from Orlando, FL, to Saratoga Springs, NY. While one of the sales lessons from this trip comes from baseball, the actual travel generated the other two sales lessons. Lesson #1 – Unfavorable Conditions Last Friday’s game was played in horrible baseball conditions.
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Sales and Marketing Management
MARCH 25, 2024
A recent survey of Sales & Marketing Management readers showed a significant percentage of them use gift cards to motivate their employees to complete training. A closer look at the statistics. The post Gift Cards Motivate Skills Building appeared first on Sales & Marketing Management.
Steven Rosen
MARCH 25, 2024
Sales Managers: Get Off Your Butt and Start Coaching Your Reps In today’s highly competitive sales industry, which has endless analytic tools and virtual interfaces, the role of the sales manager has quietly pivoted to that of a ‘dashboard coach.’ While steeped in the allure of technology and real-time data, this shift risks overlooking the obvious and transformative power of observational coaching—a dynamic process that no dashboard, no matter how advanced, can replicate.
Advertiser: ZoomInfo
Longer sales cycles. Increasingly discerning buyers. More meetings. Intensifying competition. Economic uncertainty. Go-to-market teams of every size, in every industry, are grappling with these challenges firsthand. Thankfully, there’s an answer. We’ve developed an entirely new way for GTM leaders to identify and execute proven, data-driven strategies that drive revenue.
Sales and Marketing Management
MARCH 25, 2024
Why do some sales incentive efforts produce stellar results and others fail? There are a number of factors, but clarity of rules, achievable goals and attractive incentives are good starting points. The post Why Your Incentive Plan Isn’t Working appeared first on Sales & Marketing Management.
Sales Pro Central brings together the best content for sales professionals from the widest variety of industry thought leaders.
Sales and Marketing Management
MARCH 25, 2024
Regular assessment of incentive efforts is critical, and it can be wise to change things up from one campaign to the next even when you have enjoyed success. The post Review and Tweak Incentive Campaigns Regularly appeared first on Sales & Marketing Management.
Smooth Sale
MARCH 25, 2024
Photo by Geralt via Pixabay Attract the Right Job Or Clientele: Empower Your Desire to Succeed with Small Business Growth Typically, as a relatively new business venture begins to pick up steam, excitement reigns! But the thought of sitting back to watch the money roll is unrealistic. Truthfully, small business growth brings a collection of unique headaches.
Sales and Marketing Management
MARCH 25, 2024
Strategies for building a better sales incentive program that captures your sales force’s attention and ensures sustained success. The post Ingredients for a Successful Sales Incentive Program appeared first on Sales & Marketing Management.
Partners in Excellence
MARCH 25, 2024
Preface: Who doesn’t know Keenan ? I first met him years ago as he was moving from sales leadership roles into establishing his own training and consulting company. I think what draws me to Keenan and his perspectives is his obsessive focus on the customer. What are their problems, how do we help them better understand them? How do we identify the GAP between where they are and where they need to be?
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Sales teams often lose precious time hunting for updated sales materials, while marketing struggles to keep these assets accessible and current. It's not just about managing; it's about seamlessly finding, presenting, and sharing critical sales content. All of this takes place within an intuitive, unified platform. Dive into Showell's groundbreaking content management realm.
Sales and Marketing Management
MARCH 25, 2024
According to a Gallup workplace study, employees who do not feel adequately recognized are twice as likely to say they will quit in the next year. When asked what types of recognition were the most memorable, respondents emphasized six methods in particular: Public recognition or acknowledgment via an award, certificate or commendation Private recognition from […] The post Money Isn’t the Only Motivator appeared first on Sales & Marketing Management.
The Center for Sales Strategy
MARCH 25, 2024
The 5th Annual Media Sales Report asked salespeople where their jobs are getting easier and where they are harder. 31% of salespeople responded that renewing clients is more challenging than ever before. It's indeed crucial to recognize the evolving dynamics of client renewals in today's market landscape. With the increasing options available to clients, retaining them has become more challenging and important than ever before.
Sales and Marketing Management
MARCH 25, 2024
The right technology can help sales leaders spot new markets, gauge the successes of initiatives and adjust to critical information in real time. Are you deploying technology in these key areas? The post Leveraging Technology to Enhance Decision-Making for Sales Leaders appeared first on Sales & Marketing Management.
Partners in Excellence
MARCH 25, 2024
We know buying cycles are getting longer. It’s easy to chalk it up to buyers, blaming them for not focusing, getting distracted, not prioritizing the project, or all sorts of other things. Or we have other excuses. Perhaps it’s the economy, all the social/global disruptions. And then there is always VUCA, a great yet abstract excuse around why things are getting more difficult.
Advertiser: ZoomInfo
Even in today’s data-driven sales world, cold calling remains a fact of life for many go-to-market professionals. Fortunately, today’s sales leaders have a crucial advantage over their predecessors: market intelligence and outreach platforms that can warm up virtually any introduction.
Hubspot Sales
MARCH 25, 2024
Welcome to " The Pipeline" — a weekly column from HubSpot, featuring actionable advice from real sales leaders. Want more content like this? Subscribe to our newsletter! Are you ready for a shocking, next-level revelation that's going to turn your world upside down? Here it is: Prospects aren't always easy to deal with. Boom! That's the kind of astute, game-changing insight you can only find here at The Pipeline , baby.
SalesFuel
MARCH 25, 2024
Yes, your client really should be preparing for the holiday shopping season now. 10% of consumers do most, if not all, holiday shopping before Halloween, and another 25% do so before Thanksgiving. It’s time to get the digital marketing methods your client plans to use this year in order. How Top Digital Marketing Methods Yield Holiday Sales Jackpot Why Prioritize Digital Ads This Holiday Shopping Season?
Grant Cardone
MARCH 25, 2024
Last week, Unilever — distributor of hundreds of consumer goods — announced their intent to “spin-off” its ice cream unit. This included brands like Magnum, Talenti, and Ben and Jerry’s. The megacorporation claims this is to strengthen and improve the performance of its portfolio. But, is that the real reason? Ice Cream Sales Ain’t Doing […] The post Ben and Jerry’s Gives Parent Company Cold Shoulder appeared first on GCTV.
Hubspot Sales
MARCH 25, 2024
Anyone not living under a rock knows that subscription businesses are huge these days: The global subscription market is projected to reach $1.5T next year Three in four D2C companies have some form of subscription offering The combined market cap of all digital subscription companies has reached $14T (with new entrants still jumping in ) Source: UBS But making a buck isn’t as easy anymore, especially since consumers today paying $1k per year on subscriptions seem to be outgrowing this model.
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In this guide, discover 8 use cases for how a customer data platform can tackle common challenges faced by marketing, commerce, service, and sales teams. With helpful diagrams and simple explanations in each use case, see how Salesforce’s CDP, Data Cloud for Marketing, powers personalized, real-time experiences across marketing, with capabilities that include: Optimizing ad spend Powering dynamic website content Increasing upselling and cross-selling Resolving service cases with marketing data B
BuzzBoard
MARCH 25, 2024
Understanding the Basics of Schema Markup and Its Relevance to Local SEO Understanding the basic principles of schema markup and its impact on local SEO is key to strengthening your local business presence within the digital marketing landscape. Schema markup, a type of structured data, is code that you place on your website to help search engines provide more informative results for users.
Canidium
MARCH 25, 2024
When an organization decides to implement PriceFX , it is important to approach the implementation process in a tailored manner. The organization's Specific needs and requirements must be carefully considered to ensure success. A "one size fits all" approach will not be effective as each organization has its unique challenges, processes, and goals. Implementing PriceFX can be complex, with challenges ranging from operational disruptions to cost management.
BuzzBoard
MARCH 25, 2024
Importance of Customer Reviews in Boosting Local SEO In today’s crowded digital marketing sphere, it’s crucial to utilize every resource available. An often-neglected yet essential instrument is the power of customer reviews in boosting local SEO. Small businesses need to recognize that customer reviews aren’t merely helpful in establishing trust with prospective customers or driving immediate purchasing decisions.
Canidium
MARCH 25, 2024
Implementing Xactly requires specialized expertise, careful planning, and ongoing support to ensure a successful deployment. One crucial decision organizations must make is acquiring the talent and expertise needed for their Xactly implementation through managed services provided by their software implementation partner or through staff augmentation supplied by the same partner.
Advertiser: ZoomInfo
Longer sales cycles. Larger buying committees. Slow-moving compliance reviews. Every go-to-market team knows the frustrations that come from a drawn-out sales process. How can you speed it up? By building a modern GTM motion that uses data, automation, and proven best practices to unlock insights, engage customers, and win faster.
Autoklose
MARCH 25, 2024
Michael Hanson, CEO of Growth Genie, joins Autoklose’s Ollie Whitfield to chat about effective cold email cadences, which begin with a free content offer and end with humble feedback emails. How long should you wait between emails? Michael says a week is too long, but a day is too short. Aim for as many as 30 touches — a combination of LinkedIn connection requests, emails, and video or voice messages— over a few weeks.
SalesFuel
MARCH 25, 2024
Things go wrong. Although it’s never fun, responsible sellers know how important it is to apologize to a client when something goes astray. Additionally, they know how to apologize in an authentic way that ensures client satisfaction. “Apologizing is an art form that is the backbone of customer service…” writes Rachel Cagle for SalesFuel. And if handled appropriately, an apology can actually improve relationships.
SocialSellinator
MARCH 25, 2024
Discover effective media marketing strategies to boost your business, from social media to traditional platforms, in our comprehensive guide.
Highspot
MARCH 25, 2024
Moving from endless cold calling to pitching a new product to a key decision-maker demands a balance between informative and persuasive. If you miss the mark, your message will likely end up in the trash. This article will explore the secret to writing a good sales pitch email, common pitfalls, a sales pitch email template, and how artificial intelligence (AI) changes the outreach game.
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Discover today’s biggest marketing trends in the 8th edition of Salesforce’s “State of Marketing” report. Salesforce surveyed 6,000 marketing leaders worldwide to discover how marketers are: Embracing AI to operate more efficiently Removing silos and leveraging AI to enhance the customer experience Innovating to meet evolving customer needs Preparing for the retirement of third-party cookies By submitting this form, you agree to have your contact information, including email, passed on to the sp
PandaDoc
MARCH 25, 2024
If you sell complex, configurable products online, you will almost inevitably come to the realization one day that you need to add a CPQ tool to your software toolkit. This article covers the basics of CPQ implementation and guides you in the right direction on your journey toward more efficient sales. Key takeaways CPQ is a must-have for selling complex, configurable products CPQ implementation helps shorten sales cycles, minimize the number of pricing and configuration errors, and dramatically
Sales Evangelist
MARCH 25, 2024
Are you tired of the high turnover rate in your sales team? How do you identify and retain top sales talent? In a world where finding the right sales professionals can be challenging, Lori Richardson, a seasoned sales strategist with over 20 years of experience, joins Donald on "The Sales Evangelist Podcast" to share her invaluable insights on bringing in the right talent and keeping them motivated for long-term success.
Highspot
MARCH 25, 2024
How does using one platform for all of your sales enablement efforts help enablement, marketing, and sales boost performance? By using a single solution to equip, train, and coach your reps, and analyze performance—you can realize more value from your enablement technology investments, increase usage of your marketing content, and upskill reps to engage buyers more effectively.
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