6 Ways to Generate Urgency in B2B Sales
Janek Performance Group
AUGUST 23, 2023
We’ve all seen the late-night TV commercials with demonstrative salespeople urging us to ACT NOW! Often, this is combined with a flashing LIMITED TIME OFFER. Like it or not, even skeptics listen. No one wants to miss a deal, and, in sales, time counts. Of course, B2B selling is different. For one thing, uncertain times mean tighter budgets and more decision makers.
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