article thumbnail

How Science Can Save the Lost Art of Direct Response Copywriting

Corporate Visions

The post How Science Can Save the Lost Art of Direct Response Copywriting by Steve Jones appeared first on Corporate Visions. Anyway, the other thing I remember about olden times was that demand generation and marketing campaign professionals used to be experts at direct response copywriting! You” phrase your campaigns.

article thumbnail

7 Keys to Handling the “This Is Too Expensive” Objection

Marc Wayshak

Have you ever found yourself in a situation where everything seemed promising with a prospect, but when you revealed your price , they responded with, “This is too expensive”? It’s crucial not to immediately accept the notion that prospects find your offering expensive without examining your initial interactions.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The 5 Top Media for Cold Prospecting

Pointclear

Direct mail Direct mail, for decades the workhorse of direct response communications for lead generation, still delivers the goods. The DMA’s 2010 Response Rate Report reported a healthy 1.68% response rate to B-to-B prospecting letter mail and 2.18% to its cheaper cousin, postcard mail.

Media 233
article thumbnail

The 7-Step Case Study Formula That Compels Prospects to Buy

Sales Hacker

Today we’re learning a 7-step formula to make the best case studies your prospects have ever seen — case studies that connect to the reader, overcome objections, show what makes your product/service the best, and close the sale. But I’ve blended it with direct-response marketing techniques to help you close sales. Let’s dive in.

article thumbnail

How Intent Data Helps Sellers Convert A-List Accounts

Zoominfo

It’s enough to ruin any sales professional’s quarter: that prospect your team has spent months engaging — scheduling demos, addressing concerns, comparing features — suddenly decides they’re not ready to buy after all. It’s important to note that even prospects with high intent may not convert in the end.

article thumbnail

Prospectors’ Guide To Objection Handling – Part IV – “No Time” – Sales eXchange 164

The Pipeline

One of the easiest ways to dismiss Interruptions and to get the most out of Conditioned Responses , is by telling the caller that you are busy. Prospect: I’m really busy, can you call me back? Prospect: Call me Tuesday morning! Different Prospect: I’m sorry, but I am really busy right now. click dial tone].

article thumbnail

Setting Expectations In A Low Barrier World

The Pipeline

Sellers and their leaders are directly responsible for this. The alternative to setting questionable expectations, is to set specific expectations vis-à-vis the prospects business objectives. If you can draw a line connecting where the prospect is, to where they are trying to go, you can replace expectations with outcomes.

Vendor 210