Nutshell

MAY 5, 2023

Simple—customer segmentation allows you to create more specific, personalized marketing campaigns for each group. Since personalized marketing will be more specific to each customer, they’ll interact with it more, leading to higher customer engagement. You can use that info to reoptimize your marketing and your CRM workflow.

CRM 115

CRM Software Software Customer 115

Sales Hacker

JULY 18, 2022

Which is why it’s key to strengthen customer retention processes by automating them, keeping customers engaged, and detecting any signs of churn before they happen. One surefire road to customer churn is the customer not knowing how to use the product. They help determine if customers are satisfied and whether they will churn.

Churn 76

Churn Segment Retention Sales Automation 76

Zoominfo

AUGUST 31, 2020

Disruption and uncertainty are inevitable in these times, which is why a solid go-to-market plan is critical to address the unique stage and goals of any given company. ZoomInfo has identified four areas — or quadrants — that together create a framework for a successful go-to-market approach: Build loyalty. Market expansion.

Ideal Customer Profile 264

Ideal Customer Profile Lead Rank Marketing Loyalty 264

Zoominfo

MARCH 1, 2021

Key performance indicators (KPIs) serve as metrics that measure team-wide performance — and are great for digital marketing teams. In fact, 65% of B2B marketers use KPIs to measure their content performance. If you’re not entirely sure what’s working and what’s not for your marketing team, add KPIs into your strategies.

Paid Content 207

Paid Content Lead Rank Marketing Qualified Lead Cost per Acquisition 207

Nutshell

MARCH 1, 2023

Odds are, you’ve heard of plenty of marketing different tools you can use for your business. What are some of the key benefits of using CRM software? 9 key benefits of using CRM software There are many different CRM software benefits, and in this blog post, we’ll cover nine of the most significant ones.

Software 62

Software Software Benefit CRM 62

Hubspot Sales

JUNE 24, 2019

This was an epidemic in pre-SaaS software (and still happens, even in SaaS). It reduced the friction to implement software or move to a different vendor if one overpromised. By paying over time, software companies are incented to keep customers happy, rather than extract as much money upfront as possible.

Scale 101

Scale Churn Motivation Commission 101

Corporate Visions

APRIL 16, 2020

The post Customer Churn is Coming. Recent research from Gainsight , a customer success software company, paints a gloomy picture for technology companies when it comes to customer renewals and upsells. This is especially true for firms that serve the hardest-hit vertical markets like hospitality and travel. What Can You Do?

Churn 76

Churn Customer Retention Travel 76

Zoominfo

JUNE 28, 2023

Traditional marketing plans lay out these steps, but to really move the needle, you’ll need to dig a little deeper. That’s where a go-to-market (GTM) strategy comes in. That’s where a go-to-market (GTM) strategy comes in. What is a Go-to-Market Strategy? First, let’s define go-to-market as an overall framework.

Ideal Customer Profile 130

Ideal Customer Profile Strategy Lead Rank Marketing 130

Salesmate

APRIL 3, 2020

Initially, CRM software was considered to be tools only for big businesses for managing large client databases. Today, even small businesses and startups easily benefit from choosing the best CRM software. What is CRM software and why startups need it? CRM software strengthens relationships.

Software 116

Software Software CRM Top of Funnel 116

Chorus.ai

NOVEMBER 3, 2020

Knowing how to handle new clients in a changing market can be tough — and even under regular circumstances, not knowing how to handle them can hurt your business. What’s more, a newly onboarded customer is three times more likely to churn than one who has been on your books for more than a year. That’s a lot of risks.

Churn 118

Churn Marketing Call-back eBook 118

Zoominfo

AUGUST 31, 2020

Disruption and uncertainty are inevitable in these times, which is why a solid go-to-market plan is critical to address the unique stage and goals of any given company. ZoomInfo has identified four areas — or quadrants — that together create a framework for a successful go-to-market approach: Build loyalty. Market expansion.

Ideal Customer Profile 130

Ideal Customer Profile Lead Rank Marketing Loyalty 130

Corporate Visions

APRIL 16, 2020

The post Customer Churn is Coming. Recent research from Gainsight , a customer success software company, paints a gloomy picture for technology companies when it comes to customer renewals and upsells. This is especially true for firms that serve the hardest-hit vertical markets like hospitality and travel. What Can You Do?

Churn 52

Churn Customer Retention Travel 52

Corporate Visions

APRIL 16, 2020

The post Customer Churn is Coming. Recent research from Gainsight , a customer success software company, paints a gloomy picture for technology companies when it comes to customer renewals and upsells. This is especially true for firms that serve the hardest-hit vertical markets like hospitality and travel. What Can You Do?

Churn 52

Churn Customer Retention Travel 52

Corporate Visions

APRIL 16, 2020

The post Customer Churn is Coming. Recent research from Gainsight , a customer success software company, paints a gloomy picture for technology companies when it comes to customer renewals and upsells. This is especially true for firms that serve the hardest-hit vertical markets like hospitality and travel. What Can You Do?

Churn 52

Churn Customer Retention Travel 52

SBI Growth

AUGUST 31, 2018

Churn and burn. Not music to your ears. You’re the leader of Customer Success and asked by your executive team to hold accountability for a number. The honeymoon period for CS is over my friends. Everybody in your organization knows.

Churn 166

Churn Software Software Revenue 166

Apptivo

JUNE 3, 2021

A separate marketing team is put into place by businesses to manage and analyze the traffic. This marketing team analyzes the visibility of their website in search engines and takes appropriate measures to improve brand awareness. Benefits Of Email Marketing. Search engines like Google operate based on algorithms.

Email Marketing 111

Email Marketing Lead Rank Lead Scoring Marketing 111

Close.io

APRIL 8, 2020

They’re making lists of software and services deemed nonessential, and sending them to the chopping block. Is your company on the list of software or service your customers are planning to cut loose? First, it’s important to remember that you can’t stop every customer from canceling your service or software.

Cancellation 118

Cancellation Churn Customer Software 118

PandaDoc

AUGUST 26, 2020

Clients paying for SaaS (that is, software as a service) will be doing so on a recurring basis. As with any software, SaaS is subject to an open-ended process of amending and reworking. Client and customer queries come in all the time, whatever industry or market you happen to be operating in. This would be a mistake, however.

Churn 59

Churn Customer Service Loyalty Customer 59

Zoominfo

FEBRUARY 16, 2021

These businesses offer a customer experience that connects with buyers, whether that is web conferencing software, TV streaming services, or home cleaning products. According to Gartner, “In response to the ongoing COVID-19 crisis, marketers are exhibiting a range of responses beyond creating COVID-19-specific content.

Retention 219

Retention Loyalty Customer B2C 219

Zoominfo

SEPTEMBER 6, 2022

While these are encouraging signs that indicate a strong labor market, other trends indicate economic weakness — making it hard to agree on a cohesive narrative about where the economy is headed. It could be that the gains we’ve seen in the labor market are self-perpetuating. However, in August, average hourly wages rose 0.3%

Face-to-face 130

Face-to-face Marketing Cost Per Click Automotive 130

DiscoverOrg Sales

OCTOBER 3, 2018

What does it TAKE to sell to the Chief Marketing Officer? Jill began this task by talking to Heidi Bullock , Chief Marketing Officer at Engagio , formerly GVP of Global Marketing for Marketo. Engagio is a B2B SaaS software company focused on helping marketers and salespeople drive the best business value for their company.

Marketing 193

Marketing Intent Data Face-to-face Webinar Metrics 193

Chorus.ai

SEPTEMBER 21, 2020

If there’s one thing of value that hasn’t been changed due to the current market downturn, it’s data. That’s why making full use of data via a high-functioning sales analytics program is vital to ensure your business’s safe passage through an uncertain market.

Analytics 114

Analytics Top of Funnel Buyer Persona Marketing 114

Troops

DECEMBER 13, 2018

Two that happen in almost every sales team are: Pursuing prospects who aren’t a great long-term fit for the product (which leads to churn). As you’ll read below, by integrating sales engineers into their process, Optimizely has achieved two uncommon results—especially for software startups: Lower churn.

Churn 59

Churn Engineering Forecasting Positioning 59

Sales and Marketing Management

JUNE 24, 2019

This is an effective method to prevent churn. Ask churned customers for feedback. His areas of expertise include sales force effectiveness, go-to-market strategies, customer segmentation, pricing strategies and value-based discounting. Use heat maps. Alexander Stahmer is a director in Simon-Kucher’s Cologne office.

Customer 238

Customer Churn Segment Media 238

Sales and Marketing Management

MAY 15, 2020

While the number of companies benefiting is undeniably lower than those hurting, focusing on the aspects of your market that may be experiencing growth can make all the difference in your hit rate. Consider how you can focus your prospecting on certain geographies, demographics or niche markets that may be busy right now.

Loyalty 296

Loyalty Cancellation Churn Demographics 296

SBI Growth

NOVEMBER 13, 2012

Over the next four years the Cloud Computing market is going to double. In fact, according to IDC, the cloud computing market is going to move from $28.4B Market moves like the expansion of cloud computing don’t happen frequently. Reduces Customer Churn. Yes, double. This is a make or break moment in your career.

Account 308

Account Churn Lead Rank Lead Scoring 308

Pipeliner

SEPTEMBER 15, 2020

Software-as-a-Service (SaaS) companies have become one of the fastest-growing firms in the tech industry. The business model is quite attractive, and there are several opportunities to scale — as long as people find your software useful. Gross and Net MRR Churn Rate. It has two types — Net and Gross MRR Churn Rate.

Churn 96

Churn Scale Government Sales Qualified Lead 96

Tenbound

APRIL 24, 2024

The Net Dollar Retention Rate (NDRR) is a critical Key Performance Indicator (KPI) for Software as a Service (SaaS) companies. It takes into account upgrades, downgrades, cross-sells, upsells, churn, and contraction. Conversely, a low NDRR can signal problems with customer satisfaction, product-market fit, or pricing strategy.

Retention 52

Retention Lead Rank Churn Lead Scoring 52

Sales Hacker

DECEMBER 1, 2023

It’s no secret that this has been a tough year in the software and technology industry. Most often, it comes down to go-to-market (GTM) execution. If you want to drive an exciting result where the market isn’t going to freely give it to you, a lot of it comes down to execution discipline. How are they doing it?

Ideal Customer Profile 89

Ideal Customer Profile Company Top of Funnel Churn 89

Hubspot Sales

AUGUST 2, 2022

Given the ongoing nature of software-as-a-service (SaaS) investments and support, it’s possible for companies to turn initial sales into continual revenue streams that both boost customer satisfaction and pave the way for sustained success. Software-as-a-service also comes with the benefit of on-demand scalability. Expanded Sales.

Revenue 99

Revenue Scale Forecasting How To 99

Tenbound

NOVEMBER 11, 2022

In a world where there is high rep churn, high rejection and batting.200 After being a top rep at 2 different fast-growing software firms. Guest Post by Drew Kluender I’ve had the opportunity to make around 75,000 cold calls so far in my career. 200 makes you top-tier – winning can sometimes feel like losing.

Cold Calling 69

Cold Calling Churn Software Software 69

Nutshell

JANUARY 14, 2020

Software-as-a-service (SaaS) refers to any cloud software product that a company hosts and makes available to customers over the Internet, rather than offering it as a download onto their computers or mobile devices. Essential Software Tools for SaaS Sales. By Cody Slingerland and Ben Goldstein. SaaS Sales Techniques That Work.

Paid Content 127

Paid Content Lead Rank Commission Lead Scoring 127

Nutshell

MARCH 25, 2024

We’ve created this customer onboarding guide to kickstart your onboarding strategy and create a process that reduces churn and delights customers. Minimized churn rate: Research indicates that if clients fail to see the value in your product or service within the first 90 days, you may experience customer churn.

Positioning 127

Positioning Customer Churn Face-to-face 127

Zoominfo

FEBRUARY 13, 2020

So, what does it really take to sell to the Chief Marketing Officer? Selling to Marketing: A Candid Interview with Jill Konrath and Heidi Bullock, CMO of Engagio Jill began this task by talking to Heidi Bullock , Chief Marketing Officer at Engagio, formerly GVP of Global Marketing for Marketo. Let’s get into it!

Marketing 100

Marketing Intent Data Webinar Metrics Face-to-face 100

Appbuddy

SEPTEMBER 1, 2022

Your send frequency, subject lines, list segmentation, email copy, and CTAs are just a few of the many things that can impact the performance of your email marketing campaigns. . However, this metric is losing favor with marketers for a few reasons. A recipient booking a demo of your software . But what exactly is that? .

Webinar Metrics 52

Webinar Metrics Email Marketing Marketing Campaigns 52

LeadFuze

JULY 7, 2023

Knowing how to set sales goals is a crucial skill for any business owner, sales manager or marketer. It not only drives revenue growth but also helps in managing customer churn and acquisition costs effectively. “Set sales goals to drive revenue, reduce churn, and lower acquisition costs.

Sales Goal 52

Sales Goal Churn Incentives Incentive 52

Sales Hacker

MARCH 8, 2024

GTMnow is the media extension of GTMfund – sharing insight on go-to-market from working with hundreds of portfolio companies backed by over 350+ of the best in the game executive operators who have been there, done that at the world’s fastest growing SaaS companies. A chance to tour (and maybe even race on?) Austin’s F1 track.

Lead Rank 95

Lead Rank Referrals Lead Scoring Ideal Customer Profile 95