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New Product Launch – Identifying the Right Promotional Channels

SBI Growth

You have two major responsibilities; Sales Enablement and Promotion. Prepare the field and give them tools to succeed. Then generate demand through promotional channels. Make sure you have the right promotional channels for your product launch. There was no imaginative brainstorming of potential channels.

Promotion 317
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5 Ways to Supercharge Your Sales Enablement Efforts

DiscoverOrg Sales

Attempts to get sales enablement right are on the rise , as organizations grapple with the idea that shorter product life cycles, a more informed customer base, and global competition make the way they sell just as important as what they are selling. This is where sales enablement technology comes in.

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The Ultimate List of YouTube Channels for Sales Professionals

Zoominfo

Not too long ago, we compiled a list of top-notch YouTube channels for HR and recruitment professionals. Today, we do the same for sales reps. So, if you’re in need of some new sales motivation , keep reading. Now, on to the ultimate guide to the YouTube channels producing the best sales content today!

Channels 187
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Your 2021 Sales Enablement Platform Buyer’s Guide (+10 Tools to Consider)

Sales Hacker

They’re all on board – marketing, sales, product, customer success, and executive leaders. Their sales tools are integrated effectively, coaching is readily available, and sales reps are happily using their CRM. They have a sales enablement plan and the right sales enablement platform in place.

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The Sales Playbook Guide – What, When, Why and How

SBI Growth

“ Getting the right information into the hands of the right sellers at the right time, place and format , to move a sales opportunity forward.” That is Sales Enablement as defined by IDC (International Data Corporation). Because as the Sales Enablement leader, it’s incumbent upon you to make it happen.

Hiring 296
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Why CMOs Struggle with the Last Mile

SBI Growth

You are probably asking yourself, “Why is sales not closing marketing leads”? Download the Sales and Marketing Alignment tool to close the gap. The marketing team has done everything necessary and hands over a sales qualified lead. The last mile occurs from the hand-off of the lead to sales until closure.

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Rethinking Sales Enablement

Partners in Excellence

Billions are invested in sales enablement programs, worldwide. We have tools, training, processes, programs, systems. To be honest, I have a “love/hate” relationship with sales enablement (not the people in sales enablement.). What if sales enablement became buyer enablement?