article thumbnail

4 Tips B2B Email Marketers Should Take from B2C Brands

Appbuddy

That’s why some B2B email marketers are searching for inspiration in unlikely places: their B2C counterparts. To maximize your email performance during Q4 and beyond, consider these lessons from B2C brands: 1. For example, some B2B software vendors use data to send monthly roundups of each customer’s performance using their product.

B2C 98
article thumbnail

Does a B2B Business Need a Different CRM Than a B2C Business?

Sales Hacker

B2B vs B2C CRMs — let’s break it down. Because I had found success with the CRM I was using, I decided to use the same software I had built the landing page with as a CRM for my sales efforts since it collected all the basic prospect information I sought. Can you use the same CRM software for B2C and B2B purposes?

B2C 76
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Aurea Software Revives InsideSales Brand, Retires XANT

InsideSales.com

AUSTIN, TEXAS (PRWEB) OCTOBER 04, 2021 — Aurea Software, Inc. , the ”Netflix of business software,” today announced a major branding update that will return the recently acquired XANT to its widely recognized and respected original name: InsideSales. InsideSales is a storied name in enterprise software,” said Aurea CEO Scott Brighton.

article thumbnail

What is Guided Selling & How Does it Work? 5 Best Software Tools

Hubspot Sales

We’ll also dive into a few guided selling examples, cover some software tools that can help, and finish off with guided selling best practices to get this most from this approach. Great Guided Selling Software. Looking for guided selling software tools to make your life easier? How Does Guided Selling Work? Clickpoint.

article thumbnail

GTM 96: The Three Pillars of a Modern Go-To-Market Strategy Every Revenue Leader Should Know with Kelly Hopping

Sales Hacker

Before HYCU, Kelly served as the Chief Marketing Officer for the Digital Markets division of Gartner where she managed a portfolio of brands – Capterra, GetApp, and Software Advice – to grow awareness and demand in the market. 45:13 – Differences and similarities between B2C and B2B marketing.

Revenue 95
article thumbnail

The Perfect Time to Employ A Subscription Model

Sales and Marketing Management

The subscription model has been a natural fit for B2B companies that sell software as a service (SaaS), but what about other B2B companies? From accounts to authorizations, B2B buying is generally more complex than that of B2C. two businesses that serve B2B customers through a subscription model.

Lead Rank 194
article thumbnail

Success During the Pandemic – Customer Retention Is Key

Zoominfo

These businesses offer a customer experience that connects with buyers, whether that is web conferencing software, TV streaming services, or home cleaning products. Those seven topics included: Content personalization Customer engagement Customer insight Customer loyalty Customer retention Loyalty software Net Promoter Score.

Retention 219