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B2B Lead Generation: The Ultimate Guide

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From sales to marketing to overall business benefits, there are many reasons to invest in B2B lead generation tools and strategies. 7 B2B Lead Generation Strategies & Tools Here are some of the most valuable strategies and tools your GTM teams can deploy to identify and begin the path toward converting valuable B2B leads.

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The Beginner’s Guide to B2B Marketing Attribution Modeling

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In a prospect’s path to become a customer, they often engage in a number of digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. Example: A prospect sees a paid Facebook advertisement for a recent blog post about essential tools for modern sales reps.

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Marketing Attribution: The Beginner’s Guide for B2B

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In a prospect’s path to become a customer, they often engage in numerous digital touchpoints—social media posts, paid advertisements, email promotions, blog posts, webinars, and eBooks to name a few. Example: A prospect sees a paid Facebook advertisement for a recent blog post about essential tools for modern sales reps.

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How to Create a Lead Generation Strategy for SMBs

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Lead generation is the process of advertising, optimizing brand reach, engaging with nurture campaigns, and maximizing digital channels. Host webinars and events – In a recent study conducted, 42% of respondents said tradeshows and events were the biggest sources of marketing and sales leads.

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Are You Tracking These Crucial Marketing KPIs?

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How To Track Marketing KPIs The following types of tools are used to track, measure, and share KPIs: Web analytics CRM systems Data dashboards Data visualization Business intelligence software Whichever solution you use, make sure you’re able to share insights in a digestible way across your marketing department, and with other departments, too.

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Does Swag Work as a Sales Tool? (Here’s What the Data Says)

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Like any marketing or sales tool, promotional products are an investment. Has the highest recall rate of any advertising medium. We wanted to test the effectiveness of swag as a sales tool for prospecting. for a webinar back in January to run the specific test just described. The post Does Swag Work as a Sales Tool?

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How to Get Email Lists for Marketing

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This could involve collaborating on a webinar, guest blogging on their blog, or co-creating content. Use Paid Advertising Paid advertising can be a great way to accelerate your list-building efforts. Use Lead Generation Tools There are a number of lead generation tools that can help you collect email addresses.