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Ways to Effectively Promote a New Product or Service 

Smooth Sale

In today’s fast-paced, fiercely competitive market environment, the days of depending only on conventional advertising techniques are long gone. Instead, combining traditional advertising techniques with cutting-edge, contemporary marketing strategies is necessary to create a dynamic and successful promotional plan.

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Top Performers - May-June 2019

Sales and Marketing Management

If you’re looking for something more tangible to recognize achievement, this assortment of ideas from our advertising partners is a great start. The country’s biggest trade show for the incentive travel, meetings and events industry returns to Las Vegas for its ninth year Sept. Relax in style. IMEX America. 10-12, 2019.

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E-commerce That Avoids Channel Conflict

Sales and Marketing Management

Even when distributors offer pricing below the manufacturer’s advertised list price, some engineers and purchasing agents are willing to pay more for the item as a tradeoff for the time they save ordering it from the company’s website any time of day without having to talk to someone (especially, perhaps, “annoying sales reps”).

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Culture vs. Quota: How the ‘Great Resignation’ is Changing Sales

Zoominfo

Few current trends in the world of work have attracted attention — and speculation — quite like the “Great Resignation.” The question is what can employers do to mitigate the impact of this trend and keep employee turnover at manageable levels. But what’s really driving this shift?

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Cross-Selling and Upselling to Boost B2B Deal Size

Janek Performance Group

It can also include package deals, bundles, and incentives, such as a suite of widget-related products/services. For example, AI’s predictive analytics can uncover trends in buying habits, preferences, and purchase history. This includes solutions that are worth the price, work as advertised, and produce measurable results.

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15 Real Estate Prospecting Tips for Reaching Your Market and Converting Customers

Hubspot Sales

You can get creative with how you share your business through referral programs to offer advocates incentives for promoting your business to others. Join real estate groups and communities, showcase your listings on social media, and use targeted advertising to reach specific demographics. Invest in targeted advertising.

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How Internet Sales Have Changed the Holiday Shopping Season

The Pipeline

While most will agree that it starts earlier and earlier each year, some new trends have arisen that give a different feel to at least some of the bargains that are being offered. Amazon also has little to no advertising costs – they subsist primarily on word of mouth. Guest Post – Megan Totka. Small Business Saturday.