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Ways to Effectively Promote a New Product or Service 

Smooth Sale

In today’s fast-paced, fiercely competitive market environment, the days of depending only on conventional advertising techniques are long gone. Instead, combining traditional advertising techniques with cutting-edge, contemporary marketing strategies is necessary to create a dynamic and successful promotional plan.

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What Is Your Merch Actually Doing for Your Business Growth?

Smooth Sale

Brands have expanded their merch reach to include everyday consumers via in-store goodies and additional treats. Consumers are around 75% more likely to buy again after receiving branded merchandise. Let’s say you’re an elite brand looking to target luxury consumers. Don’t believe us?

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A Guide to Building a Referral Network for Your SMB

Act!

However, most small and midsize businesses can’t afford expensive advertising campaigns to attract potential clients. That makes word-of-mouth recommendations the most trusted advertising channel, even above social media ads and TV commercials. Otherwise, even the most tempting incentives will fail to generate referrals.

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5 Tips to Grow Your Customer Base

Pipeliner

Providing an incentive can be an excellent way to encourage participation and get more online reviews. And there’s safety for the consumer. When you’re insured, it gives the consumer the peace of mind that if you mess things up, they won’t be the ones left to absorb the financial impact. Happy customers talk to their friends.

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Busting the myth! Retargeting is a creepy stalker

Salesmate

So, if you come across a familiar advertisement while you’re browsing online, that’s retargeting. Remarketing has been found to be effective by a large number of advertisers. Retargeting is more like an effective virtual assistant that can help consumers identify what they like the best, and see only their preferences.

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4 B2B Marketing Strategies That Work in Every Industry

Pipeliner

Word-of-mouth advertising is a staple in all industries. Creating an incentive-based referral program that your clients can participate in can help you to reach out to your community with trust and respect. The power of social media has empowered more business owners to connect with their communities.

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B2B Lead Generation: The Ultimate Guide

Zoominfo

Tools Defining your ICP is essential, but it can also be time consuming. This gated content serves as a lead magnet — a valuable asset that creates an incentive for leads to share their contact information in order to access it. With ZoomInfo’s MarketingOS , you can automatically target accounts that fit your ICP.