article thumbnail

How ZoomInfo’s WebSights Improves Retargeting Strategies

Zoominfo

Let’s say you work at a financial technology (fintech) company that sells software for credit unions, investment firms, and commercial banks. How to Retarget Your Audience with Digital Advertising. Or maybe you only want to retarget commercial banks with more than $1 million in annual revenue. One business is an ideal fit.

article thumbnail

How ZoomInfo WebSights Improves Retargeting Strategies

Zoominfo

Let’s say you work at a financial technology (fintech) company that sells software for credit unions, investment firms, and commercial banks. How to Retarget Your Audience with Digital Advertising Next, you can export this audience to Google Ads to run your retargeting campaign. One business is an ideal fit. Not so much.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Prospecting Problem: Balancing Inbound and Outbound Sales Strategies

Sales Hacker

Behavioral information: actions a company takes like advertising, mergers and acquisitions, or other behavioral characteristics. For example, a message to the chief information officer of a large bank will be drastically different than a message to the engineering manager at a software company. Define your buyer personas.

Inbound 100
article thumbnail

Sales Hacker Recommends: 97 Best Sales Books for Peak Performance (2020 Update)

Sales Hacker

Our bank account takes a hit. Welcome to the world of sales, where the one constant you can bank on is the noise from so-called experts and thought leaders who want to convince you everything has changed and that you need their latest tools , toys, or tricks to stay even or get ahead of the pack. How did forget?” Simplified.:

article thumbnail

How to Start a Business: A Complete Guide for Startup Entrepreneurs

Hubspot Sales

DIY Wash N' Fix will have a single general manager to coordinate all outside business activities and partnerships. The business relationships would include accounting services, legal counsel, vendors and suppliers, maintenance providers, banking services, advertising and marketing services, and investment services.

article thumbnail

170+ Women in Sales Share Their Career-Defining Aha Moment

Sales Hacker

With a background in advertising and publishing, startups and software sales along with executive events, Becky has diversified her network and her knowledge. “More than 20 years experience in sales and operations leadership across various industries including technology, retail and advertising. Kharisma Knepshield Moraski.

Hiring 130
article thumbnail

38 Most Dynamic Women in Sales (The 2019 Edition)

Sales Hacker

Senior Director, Demand Generation at Unitrends. Rather than banking on the hope that one day I’ll be truly successful and spiritually fulfilled, at which point all my problems will go away, I instead learned to reverse the formula. Jessica Dodge. Founder of Salestread. How long have you been in sales? .

Hiring 90