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2024's Top Sales Training & Management Content

Anthony Cole Training

As 2024 comes to a close, were sharing our most read and favorite sales training and management content that helped sales teams thrive this year. Whether youre focused on leadership, skill development, or strategic planning, you can use these resources to help drive sales success in 2025. Don't miss our top videos and free downloads at the end!

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Four reminders

Sales 2.0

I am continuing to report on findings from my new sales project. The project has already thrown up a few reminders I see time-and-time-again in the sales world. To remind you of the story so far. I am taking over a sales territory from a salesperson that has recently left the clients company. I am looking for some quick wins in this situation as this will help keep the project going.

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Should Your CRO Coach Frontline Sellers?

SBI Growth

Sales coaching is an essential responsibility of frontline sales managers. In our Sales Management Research Report , we found that sales managers at high-impact organizations (sales organizations where over 75% of sales reps achieve quota) spend significantly more time coaching than sales managers at average (25% - 75% achieve quota) and low (less than 25% achieve quota) performing organizations.

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Salesforce AppExchange Apps: Top Solutions for Business Growth

Zoominfo

The Salesforce AppExchange is a marketplace that makes it easy for busy IT and go-to-market professionals to find and leverage cloud computing and software solutions that work with Salesforce s industry-leading CRM tools and services. These powerful apps help businesses of all kinds address critical gaps in their technology stacks, grow quickly while maintaining data quality, reach new markets and new industries, launch new products, and keep growing sustainably in the face of stiff competition.

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The Trends You Need to Succeed This Holiday Season

October Prime Day is usually an early sign of how consumer spending trends ahead of the holidays. This one was no exception. Our October Prime Day Report breaks down what’s working: the products flying off the shelves, the categories winning big, big brands, and the search terms defining demand. All brought to you via Similarweb’s Shopper Intelligence platform.

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The 3 Groups Desperate for Leadership Training

Sales and Marketing Management

Leadership training isnt just about soft skills. Its about developing leaders who deliver results. While organizational priorities vary, most needs fall into three categories. The post The 3 Groups Desperate for Leadership Training appeared first on Sales & Marketing Management.

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Leader Strategy for Achieving the Next Growth Milestone

Force Management

The journey from start-up to maturity involves multiple rounds of iteration. Achieving product-market fit and getting your customers to pay and stay are the results of how your product and message adapted to your buyers' needs along the way. Now, reaching that next benchmark means continuing to refine and shift the way your company thinks about and talks about itself in the market.

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Our Top 10 Most-Read Posts of 2024

Membrain

Its hard to believe were at the end of another year already. Its been an eventful year for the world and our company. Im proud of everything we accomplished and excited for the new year. Through it all, every week, we send this blog out to followers.

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Sales Acceleration Platforms: Driving Powerful Sales Efficiency and Growth

Zoominfo

Sales teams face constant pressure to close deals faster and more effectively. Sales acceleration platforms provide a powerful solution, helping businesses optimize workflows, engage prospects, and convert leads more efficiently. These tools are now essential for companies looking to maintain a competitive edge in a demanding market. Weve scoured the web, forums, reviews, and leaned on our own expertise to compile this list of top-performing sales acceleration platforms for your team to leverage

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Unique Incentives to Energize Sales Teams

Sales and Marketing Management

Monetary motivation only goes so far. Impactful incentive programs start with creativity. Consider the following ideas for engaging and energizing your sales team. The post Unique Incentives to Energize Sales Teams appeared first on Sales & Marketing Management.

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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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The Long-Lasting Impact of Sensory Marketing

Smooth Sale

Photo by Geralt via Pixabay Attract the Right Job or Clientele: The Long-Lasting Impact of Sensory Marketing Do your marketing efforts focus on audio-visual presentations, such as print ads, radio spots, and videos on TV and the Internet? If so, youre missing out on the powerful and enduring effects of sensory marketing on consumer behavior. Natalie Whited, VP of Marketing at Orbus Visual Communications, offers our guest blog regarding the long-lasting impact of sensory marketing.

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How to Find Business Ideas and Startup Trends That Matter

Hubspot Sales

Over on Trends , our community members have front-row seats to predictions and analysis on future business opportunities. But how does the Trends team consistently discover emerging ideas? Spoiler: Our analysts arent psychics theyre skilled researchers implementing a tried-and-tested formula. We do not predict the future, says Trends analyst Ethan Brooks.

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You’re A Loser—-And That’s A Great Start!

Partners in Excellence

“WTF! What’s this guy talking about???? We don’t want losers, we want winners……” A lot of you are scratching your heads, thinking, “Dave’s really gone off the deep end, this time!” Hang in there, let’s talk about losing! But first, let’s talk about winning. We put winners on pedestals. we revere them, we aspire to be like them.

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What’s Next for Sales Enablement in 2025?

Allego

The sales enablement landscape in 2025 is evolving faster than ever, driven by advancements in technology, shifts in buyer and seller expectations, and the increasing demand for seamless, data-driven solutions. This transformation is reflected in the surging sales enablement platform market. Valued at $5.23 billion in 2024, it is projected to grow at an impressive CAGR of 16.3% from 2025 to 2030, according to Grand View Research.

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Buyer’s Guide: 5 Tough Questions To Ask a Salesforce Managed Services Provider

This guide is for leaders who recognize the importance of Salesforce but would rather trust a team of external experts to do the heavy lifting. Choosing the right managed services provider is a significant decision that impacts your business's efficiency and success. In this 10-minute read, you'll find 5 essential questions to ask any potential provider.

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Slow Is Smooth and Smooth Is Fast

Sales and Marketing Management

Efforts to move quickly can slow down an operation. Being more deliberate will improve quality and focus while decreasing stress. The post Slow Is Smooth and Smooth Is Fast appeared first on Sales & Marketing Management.

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When Adversity Hits, Do Your Research for Business Growth

Smooth Sale

Photo by Geralt via Pixabay Attract the Right Job or Clientele: When Adversity Hits, Do Your Research for Business Growth Commentary often gets us into in-depth conversations, particularly when we dont agree. Moreover, goodwill declines when the tone of voice of others sounds insulting. The worst part is the mental replay many times over in our heads, preventing sound sleep.

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How Optimized Sales Opportunity Management Wins You More Deals 

Mindtickle

A steady stream of sales opportunities is foundational for revenue growth. But properly managing those sales opportunities isnt always easy. All too often, sales reps waste precious time on the wrong leads. They also struggle to stay on top of all the sales opportunities in the pipeline , which leads to low conversion rates and inaccurate sales forecasts.

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Building Better Humans

Partners in Excellence

We are, as we should be, enamored with the potential of AI, particularly LLMs. Every day, we discover something new that we can do with these tools. How we eliminate work our people have to do. How we improve our people’s productivity. How we eliminate our people and fully automate interactions with customers and each other… Hmmmm? We are learning how to deal with and minimize hallucinations, making these tools much more accurate.

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Beyond the Basics: How to Develop and Retain a Top-Performing Sales Team

Speaker: Brendan Sweeney, VP of Sales at Allego

Maximizing sales rep performance is no easy task. 📈 Traditional sales training methods focus heavily on the first few weeks in the sales role. Companies dedicate time, resources, and budget to onboarding new hires, only for them to forget what was learned in those first few weeks, lose motivation, and struggle to come to grips with their role.

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GTM 126: Reverse Engineering the Founder Journey: From Scaling Twitter Ads to $650M, 20 Years Operating, and a Webflow Acquisition | Guy Yalif

Sales Hacker

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Guy Yalif is a seasoned B2B SaaS executive with over 20 years of go-to-market experience. As the co-founder and CEO of Intellimize (acquired by Webflow), Guy brings a unique perspective from his journey through iconic companies like Microsoft, Yahoo, and Twitter, as well as his background in aerospace engineering.

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Marketing That’s Simultaneously Effective and Engaging

Sales and Marketing Management

Theres a place in B2B marketing strategies for in-depth white papers and case studies, but there is also an increasing need for creativity and risk-taking. The post Marketing Thats Simultaneously Effective and Engaging appeared first on Sales & Marketing Management.

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Best AI Sales Coaching Program In 2025

Awarathon

In todays competitive marketplace, businesses are increasingly relying on AI-powered sales coaching to boost their teams’ performance. Choosing the best AI sales coaching program is crucial, as these tools provide personalized insights, simulate real-world scenarios, and deliver actionable feedback to refine sales skills. By investing in the best AI sales coaching program, organizations can empower their teams to close deals effectively, adapt to changing buyer behaviors, and drive long-te

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How Sales Blogs Can Support Seller Success

SalesFuel

Adding a sales blog to your shared content has many benefits. Blogging isn't just about posting company updates or news. Its also a powerful tool for raising awareness and nurturing relationships. And it can deliver genuine value that connects with your audience. Crystal Mackling of Peer Sales Agency believes blogs are a must for any sales professional.

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How to Optimize Call Monitoring: Automate QA and Elevate Customer Experience

Speaker: Laura Noonan, Chief Revenue Officer at CallFinder + Angie Kronlage, Director of Program Success at Working Solutions + April Wiita, Vice President of Program Success at Working Solutions

Are you still manually reviewing calls? 🤔 It's time for a change! The traditional method of manual call monitoring is no longer cutting it in today's fast-paced call center environment. Industry experts Angie Kronlage and April Wiita from Working Solutions are here to explore the power of innovative automation to revolutionize outdated call review processes!

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The Missteps That Led to Spirit Airline’s Bankruptcy

Grant Cardone

Grant Cardone, bestselling author, worlds #1 sales trainer, renowned speaker, international social media influencer and real estate mogul. 10X your life!

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From 0 to 100 Customers: Channels, Challenges, and Wins with Kris Rudeegraap

Predictable Revenue

Sendoso's early success didnt come from chance. It resulted from solving a real, overlooked pain point in the market. The post From 0 to 100 Customers: Channels, Challenges, and Wins with Kris Rudeegraap appeared first on Predictable Revenue.

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Motivating Today’s Multigenerational Workforce

Sales and Marketing Management

Travel is meaningful to all ages. Gift cards provide choice and flexibility The post Motivating Todays Multigenerational Workforce appeared first on Sales & Marketing Management.

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Using Kanban in Sales: History, Tips, and Examples

Pipeline

The use of Kanban in business has grown over time. Originally used for manufacturing processes, businesses continue to adopt it for various operational aspects, including streamlining sales workflows. This blog will delve into the evolution of Kanban, explore how Kanban-based sales systems can boost team efficiency, and provide a practical example of implementing Kanban within a sales pipeline.

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The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

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How to Build A Strategic Account Management Plan for Sales

SalesFuel

Sellers who understand and practice strategic account management tend to be top performers. According to insights from RAIN Group : Those who excel at this practice are 3.1 times more likely to increase revenue by 20% or more in existing accounts than others. Top performers are 2.5x more likely to have effective processes for building and executing strategic account plans.

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Can McDonald’s New Menu Boost Company Sales?

Grant Cardone

Grant Cardone, bestselling author, worlds #1 sales trainer, renowned speaker, international social media influencer and real estate mogul. 10X your life!

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Why I Think AI Pricing Models Are Here to Stay [+ Expert Insights]

Hubspot Sales

Over the past year, Ive learned about many use cases for AI across sales and marketing. But, one use case I havent seen talked about as much is AI pricing models. AI is already a useful solution for many sales processes, from automating manual tasks to uncovering personal data. So why not apply AIs data-driven approach to pricing models and optimization, too?