Trending Articles

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Selling Value: Start with These 29 Questions

SBI Growth

Sales professionals frequently talk about “selling value,” but few know how to focus the conversation on issues that impact value for the buyer. That’s unfortunate because the best way to offset pricing pressure is by identifying, quantifying, and presenting value. Selling value begins with a deep understanding of your customer’s business and how your solution positively impacts it.

Benefit 177
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Customer Retention Strategies in Sales

Anthony Cole Training

If your goal is to retain and expand relationships, it is important to create a consistent and remarkable experience for your customers, clients, and potential clients. If you are not providing a superior experience, your clients might start asking, “ Then, who will?

Retention 238
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How Environmental Values Are Shaping B2B Buying Decisions

Sales and Marketing Management

Sustainability has transformed into a lifestyle people want to adopt. By implementing green methods in your operations and marketing, you can stay at the top of your target's mind. The post How Environmental Values Are Shaping B2B Buying Decisions appeared first on Sales & Marketing Management.

B2B 276
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Hydrangeas Tell the Story of Underperforming Salespeople

Understanding the Sales Force

One of our favorite garden plants is the Endless Summer Hydrangea, the first Hydrangea bred to bloom all summer long, every summer. And they always do. Except last summer. Except this summer. Last summer, they barely flowered at all and this summer they flowered around two weeks early, with a tremendous number of large, full blue blooms, only to not flower again for the rest of the summer.

Hiring 173
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Beyond the Basics: How to Develop and Retain a Top-Performing Sales Team

Speaker: Brendan Sweeney, VP of Sales at Allego

Maximizing sales rep performance is no easy task. 📈 Traditional sales training methods focus heavily on the first few weeks in the sales role. Companies dedicate time, resources, and budget to onboarding new hires, only for them to forget what was learned in those first few weeks, lose motivation, and struggle to come to grips with their role.

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Keep Your Business Secrets Secret for Growth

Smooth Sale

Photo by JanBaby via Pixabay Attract the Right Job or Clientele: Keep Your Business Secrets Secret for Growth Whether you run an e-commerce store, a brick-and-mortar retail shop, or a tech startup, there are numerous processes behind the scenes you want to avoid your competition, your customers, or the wider world knowing. The reason is if they got out, the uniqueness of your company will cease as it will no longer be a secret and, therefore, no longer be your big selling point.

Hiring 110

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Aligning Individual Development with Overall Sales Strategy

The Center for Sales Strategy

A successful sales organization requires more than just talented individuals. It demands a cohesive team where each member's development aligns with the company's overall sales strategy. This alignment is crucial for driving performance, fostering a positive company culture, and achieving long-term success.

Strategy 115
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How Market Leaders Grow Profitably Despite Rising Costs

SBI Growth

The reality faced by B2B organizations today is a challenging one: profitable growth is increasingly elusive, rising costs has led to eroding commercial efficiency, and many firms are near the point of EBITDA erosion. Yet, despite universally weaker demand, some companies have managed to outperform their peers, maintaining stronger productivity and doing so with more profitability.

Marketing 177
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Unlock the Power of GPT-4o Long Output for Marketing

Fill the Funnel

OpenAI’s GPT-4o is a game-changer for marketers. It allows for creating longer, more detailed content and offers powerful new ways to engage audiences, helping marketers take their strategies to the next level. Understanding GPT-4o’s Capabilities The advent of GPT-4o, with its unprecedented ability to generate vast amounts of text, marks a watershed moment for niche […] The post Unlock the Power of GPT-4o Long Output for Marketing appeared first on Fill the Funnel com.

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Training Programs to Empower Employees and Business Growth

Smooth Sale

Photo by Geralt via Pixabay Attract the Right Job or Clientele: Training Programs to Empower Employees and Business Growth In today’s dynamic business environment, investing in employee training isn’t just a luxury—it’s a necessity. Whether running a small business or managing a large corporation, the proper training programs ensure that employees are equipped to meet new challenges, stay updated with industry trends, and contribute meaningfully to the organization’s succ

Training 101
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How to Optimize Call Monitoring: Automate QA and Elevate Customer Experience

Speaker: Laura Noonan, Chief Revenue Officer at CallFinder + Angie Kronlage, Director of Program Success at Working Solutions + April Wiita, Vice President of Program Success at Working Solutions

Are you still manually reviewing calls? 🤔 It's time for a change! The traditional method of manual call monitoring is no longer cutting it in today's fast-paced call center environment. Industry experts Angie Kronlage and April Wiita from Working Solutions are here to explore the power of innovative automation to revolutionize outdated call review processes!

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Right Destination, Right Design… Right On!

Sales and Marketing Management

Group incentive travel continues to be a leading way to recognize and retain top performers. We explore why it's so motivating, how design has changed to meet the changing demographics of the workforce, and what program sponsors can do to enhance memorability and increase ROI. The post Right Destination, Right Design… Right On! appeared first on Sales & Marketing Management.

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Identifying Prospecting Abilities in Potential Sales Hires

The Center for Sales Strategy

Effective prospecting is the backbone of sales success, yet finding candidates with the right skills can be challenging. Sales professionals need a unique blend of persistence, creativity, and communication to excel in prospecting. Companies can better evaluate these abilities by focusing on key indicators during the hiring process. Here, we'll guide you through the steps to identify strong prospecting skills in potential hires, ensuring you select the best candidates to drive your business forw

Hiring 80
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Product Management University Announces New Micro Learning Courses for Product Managers

Product Management University

Learn Targeted Skills in Small Chunks On the Go Today, Product Management University announced the availability of 15 new micro learning courses for high technology product managers in B2B. As workloads grow heavier and product management teams are asked to do more, there’s less time to learn new skills or keep current skills sharp. Training budgets are smaller too.

Course 105
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“Where Do Your People Want To Be Taken?”

Partners in Excellence

Ask yourself a question, “Are you taking your people where they want/need to be taken?” Too often, we tend to focus on where we need to go/what we want to accomplish, but we fail in engaging our people as effectively, taking them where they need to be taken. Recently, I’ve had a fascinating experience working with a very high potential CRO.

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Secrets of a Successful Sale: Optimizing Your Checkout Process

Speaker: David Nisbet, Everett Zufelt, and Michaela Weber

Once upon a time, in the vast realm of online commerce, there lived a humble checkout button overlooked by many. Yet, within its humble click lay the power to transform a mere visitor into a loyal customer. 🧐 💡 Getting checkout right can mark the difference between a successful sale and an abandoned cart, yet many businesses fail to make payments a part of their commerce strategy even when it has a direct impact on revenue.

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Top Five Signs Of A Thriving Business for Growth

Smooth Sale

Photo by Geralt via Pixabay Attract the Right Job or Clientele: Top 5 Signs Of A Thriving Business for Growth Let’s uncover what empowers some businesses to survive and thrive! Whether you’re an entrepreneur, an investor, or someone keen on the business world, knowing these signs can thoughtfully guide your strategies and decisions. Our collaborative blog offers insights into the top signs of a thriving business for growth that’s in gear to lift off.

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How to Increase Sales Without Discounting

Sales and Marketing Management

Offering steep discounts may bring in new revenue, but you attract a user base that expects ongoing price reductions. You can takes steps to increase sales that don’t require cutting price and biting into profits. The post How to Increase Sales Without Discounting appeared first on Sales & Marketing Management.

Discount 156
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How Best Buy’s Revenue Keeps Flying High

Grant Cardone

After two years of not quite hitting the mark, Best Buy’s revenue isn’t just making a comeback… It’s thriving. Thanks to a new strategy, the company was able to lift itself out of a harrowing slump… But Best Buy still has work to do. How Best Buy Boosted It’s Revenue On August 29th, Best Buy […] The post How Best Buy’s Revenue Keeps Flying High appeared first on GCTV.

Revenue 98
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Workplace Engagement Facts That Prove We're in a Motivation Meltdown

The Center for Sales Strategy

The 2024 Talent Magazine dropped a bombshell on the state of workplace engagement, and spoiler alert—it's not pretty. From burned-out bosses to a workforce on the brink of a mass exodus, these numbers are a wake-up call for anyone with a stake in the corporate game.

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The New GTM Playbook: 18 Ways to Future-Proof Your Sales Team

Longer sales cycles. Increasingly discerning buyers. More meetings. Intensifying competition. Economic uncertainty. Go-to-market teams of every size, in every industry, are grappling with these challenges firsthand. Thankfully, there’s an answer. We’ve developed an entirely new way for GTM leaders to identify and execute proven, data-driven strategies that drive revenue.

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Nutshell Launches New REST API 

Nutshell

When Nutshell launched in 2010, open API access was at our core. Today, we’re launching broad new swaths of API access via REST API, with a comprehensive documentation and testing suite (powered by Readme.com). How will the new REST API documentation benefit my team? We’ve made it easier to access data with better filtering and searching capabilities via our new list APIs.

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How to Effectively Market Your Local Business

Smooth Sale

Marketing is one of the most effective ways to grow your business and customer base. If you don’t market your business, people can’t find out about it. If people can’t find out about your business, they can’t buy from you, limiting possibilities for earning a profit. Effective marketing isn’t simply telling people about your brand; good marketing means making it appealing and applicable to people.

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Understand Trends for a More Successful Event

Sales and Marketing Management

The travel trends report from global event ticketing agency Eventbrite can help corporate incentive program planners create more impactful events. The post Understand Trends for a More Successful Event appeared first on Sales & Marketing Management.

Trends 120
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On The Chopping Block: Big Lots Files For Bankruptcy

Grant Cardone

Big Lots, the discount home goods retailer has become the latest major retail chain to file for bankruptcy… But to industry analysts, this is anything but surprising. Here’s what went down. Big Lots’ Bankruptcy Earlier this month, Big Lots announced that the company had filed for Chapter 11 bankruptcy protection… And that the company agreed […] The post On The Chopping Block: Big Lots Files For Bankruptcy appeared first on GCTV.

Retail 91
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Supercharge Your Sales: 5 Steps to Effortless Selling

Sales teams often lose precious time hunting for updated sales materials, while marketing struggles to keep these assets accessible and current. It's not just about managing; it's about seamlessly finding, presenting, and sharing critical sales content. All of this takes place within an intuitive, unified platform. Dive into Showell's groundbreaking content management realm.

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How to Stop Your Competitors from Stealing Your Key Accounts

The Center for Sales Strategy

In sales, there are only two kinds of customers: the ones you know other salespeople are trying to steal. and those you don’t know other salespeople are trying to steal! You should treat all accounts as if someone else is trying to win them over and take your lead. So, what are some steps you can take toward Key Account retention?

Account 69
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Improving Win Rates! Posted on September, 2024

Partners in Excellence

Win rates are critical to driving performance and achieving our goals. Win rates are critical to our understanding of our pipelines. We leverage them to help us understand whether we are working a sufficient volume high quality opportunities to achieve our goals. The higher our win rates, the more we shift the pipeline numbers in our favor. As a simple example, today, we settle for 15-20% win rates.

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Tools for Store Owners to Provide Better Customer Service

Smooth Sale

Photo by Geralt via Pixabay Attract the Right Job or Clientele: Tools for Store Owners to Provide Better Customer Service Do you want to run a successful store ? With advancing technology, simply offering great products to your customers is not enough today. Delivering excellent customer experiences is critical but requires using the right tools to streamline your operations while building a loyal customer base.

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Tips for Planning Multigenerational Travel Experiences

Sales and Marketing Management

Five tips for creating group incentive travel experiences that delight today's multigenerational workforce. The post Tips for Planning Multigenerational Travel Experiences appeared first on Sales & Marketing Management.

Travel 120
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Redefining the CDP: 8 Data-Driven Designs for Successful Customer Journeys

In this guide, discover 8 use cases for how a customer data platform can tackle common challenges faced by marketing, commerce, service, and sales teams. With helpful diagrams and simple explanations in each use case, see how Salesforce’s CDP, Data Cloud for Marketing, powers personalized, real-time experiences across marketing, with capabilities that include: Optimizing ad spend Powering dynamic website content Increasing upselling and cross-selling Resolving service cases with marketing data B

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How “Underconsumption” Is Changing The Shopping Landscape

Grant Cardone

After years of being told exactly what must-have items you NEED to buy at the behest of influencers, online audiences are fighting back. Their weapon of choice: Underconsumption. “Underconsumption core” as it’s referred to in online communities is a response to audiences being fed up with getting sold to 24/7. But what exactly is this […] The post How “Underconsumption” Is Changing The Shopping Landscape appeared first on GCTV.

Exact 86
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Price’s Law and It’s Impact on Hiring and Retaining Talent

Sales Hacker

Hello and welcome to The GTM Newsletter – read by over 52,000 revenue professionals weekly to stay up-to-date and scale their companies and careers. GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies.

Hiring 84
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LinkedIn Profile Summary Examples to Level Up Your Networking Efforts

Nutshell

Remember when uploading your resume to LinkedIn and asking colleagues to rate your skills was enough? Today, a sales or marketing team member’s LinkedIn bio needs to shine to stand out and impress prospects in the social arena. To help you take your LinkedIn page to the next level, we’ve compiled some of our favorite LinkedIn profile summary examples in this post.